10-second rule for TikTok ads

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💡 TikTok Launches New App and Metric, Instagram Tightens Livestream Rules

Big changes are rolling out on both TikTok and Instagram, and they could impact how brands engage across platforms.

1️⃣ TikTok Pro Goes Live in Europe: TikTok Pro is launching in Germany, Portugal, and soon Spain. It’s a separate app designed to be more curated and “joyful.” One standout feature is “Sunshine,” a system that rewards users with virtual currency for engaging with charity content. TikTok converts that into real-world donations. Sunshine is only for users aged 18 and up, and the app mirrors TikTok’s main safety features.

2️⃣ New Retargeting Metric: Engaged Session: TikTok is also testing a new metric called Engaged Session. It tracks users who spend more than 10 seconds on a landing page post-click, allowing advertisers to retarget those visitors. Early results show lower ad costs and stronger engagement quality. It’s a smart shift from basic clicks to meaningful interactions, though it may face hurdles in Europe due to privacy laws.

3️⃣ Instagram Restricts Live Access: On Instagram, livestreaming is no longer open to everyone. You now need at least 1,000 followers to go live. The change limits access for smaller creators and niche accounts that use Live to build community. Meta hasn’t offered an explanation, but this likely aims to reduce moderation challenges.

The Takeaway

TikTok is leaning into curated experiences and richer engagement signals, while Instagram is locking down live access. For brands and creators, it’s a signal to focus on quality engagement, creative experimentation, and hitting platform thresholds that unlock full feature sets.

💡 How to Vibe Code a Mobile App with AI

Want to build a mobile app without writing a single line of code? With Rork, AI does the heavy lifting. Here’s how to vibe code your app in minutes:

1️⃣ Log in to Rork: Visit Rork and sign in with your account.

2️⃣ Describe Your App: In the prompt box, type what you want to build. Example: “Design an Instagram-style feed. Posts should have a large image, like/comment buttons, a caption with hashtags, and user engagement stats. Include double-tap to like animation and a carousel indicator for multiple images.”

3️⃣ Add a Sample Image (Optional): You can upload an image for visual reference if you want more accuracy.

4️⃣ Let Rork Build It: Wait a few seconds. The AI will generate your app structure and code instantly.

5️⃣ Customize with Prompts: Want to tweak something? Just ask. You can revise features, styles, and layout by prompting Rork again.

6️⃣ Download or Publish: Once you’re happy, download the code or publish your app directly.

The Takeaway

With Rork, building an app is as simple as describing it. No coding, no drag-and-drop. Just your idea, turned into reality in seconds.

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