Amazon Ads Done Right

Hey there 🧠

Ready for another day of staying ahead of the competition in the Growth race?

Oh and before we go ahead! If your friend sent this to you, be sure to subscribe here! So you don’t miss out on any editions.

💡The Influencer Platform That Doesn’t Break When You Scale

Most influencer tools look fine until you need them to perform at scale. Then come the problems: irrelevant creators, disconnected workflows, missing data, and campaign chaos. It’s not your team’s fault. It’s your platform.

That’s why over 1,500 brands trust Modash to scale creator programs that actually work.

Modash was built for teams who are ready to grow.

✅ Discover 250M+ creators by niche, location, and audience
✅ Send products, track codes, and monitor performance in one tab
✅ No spreadsheets, no missed steps, no creator drama

Here’s what brands have to say:” Using Modash, we’ve been able to contract 70+ influencers and 500+ nano influencers, and we plan to scale internationally!” - Alíz Sipkai,  Influencer Marketing Manager at BioTech USA

“Modash has the biggest data pool, which made it possible for us to work with thousands of creators (with the right demographics) easily.” -  Maris Niilus, Influencer Campaign Specialist at Trendhim

Ready to scale your creator program?

Start your free 14-day trial today - no credit card needed!

💡 Revenue vs. Profit in Amazon Ads

Not all Amazon Ads serve the same purpose. And if you're judging every keyword by profitability alone, you're missing the bigger picture. To win long-term, brands need to balance incremental revenue and incremental profit, based on keyword intent.

Here’s how to align your ad goals with your outcomes:

1️⃣ Ranking Keywords

Focus on Incremental Revenue.
For new keywords where you’re not yet ranking organically, the goal is visibility and velocity, not immediate profit. The real prize is reaching a top organic spot that compounds sales over time. To make sure your spend is working:

• Track organic rank shifts
• Use Amazon’s Search Query Performance Dashboard to verify growth

2️⃣ Defending Top Rankings

Focus on Incremental Profit.
Already own a top organic position? Now it’s about maintaining it while spending as little as possible. In some cases, reducing spend on these keywords has actually improved rankings, even triggering Best Seller badges. To stay ahead, monitor:

• Competitor ad movement
• Organic rank volatility
• SQR insights to prevent wasted spend

The Takeaway

Don’t treat every ad like a profit engine. Know when to invest for future growth and when to defend for efficient margin. Smart Amazon advertisers shift their strategy based on keyword role, ranking versus defending and use data to fine-tune spend. Long-term success comes from playing both games well.

💡 TikTok, Snapchat, LinkedIn Drop New Video & Ad Tools

Social platforms are rapidly evolving, especially for marketers looking to leverage AI and video in smarter ways. TikTok, Snapchat, and LinkedIn each rolled out upgrades worth noting if you're serious about performance.

1️⃣ TikTok’s Mid-Funnel Play: TikTok launched a set of new ad tools designed for users deeper in the funnel.

• Market Scope: Gives insight into audience intent across the buyer journey
• Brand Consideration Ads: Targets users showing strong potential to convert
• Enhanced search features, AI-powered catalog ads, and creator insights round out the update. If TikTok’s part of your strategy, it’s time for a refresh.

2️⃣ Snapchat’s AR Made Easy: Snapchat just launched the Lens Studio iOS app and a new web tool. Marketers can now create and share custom AR Lenses more easily than ever. For brands already active on Snap, this lowers the bar to unique, immersive content that stands out.

3️⃣ LinkedIn Gets Targeted: LinkedIn introduced First Impression Ads and Reserved Ads, giving advertisers premium placement at key touchpoints.

• First Impression Ads appear right at session open
• Reserved Ads lock in the first-feed position Also worth watching: LinkedIn’s new CTV Ads are proving to be 4x more effective than traditional TV in B2B environments.

The Takeaway

From immersive AR to premium targeting, platforms are betting big on smarter video tools. If you're not experimenting with these features, you’re falling behind. Get in early while the competition is still light.

As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰