Boost Sales Using Psychology

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Ready for another day of staying ahead of the competition in the Growth race?

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💰 Keep Customers Hooked: The Psychology of Sunk Cost Bias

Ever noticed how people stick with something just because they’ve already invested in it? That’s the sunk cost bias at play—and smart brands use it to boost retention and reduce churn.

The trick? Make customers feel invested in your brand so they’re more likely to stay, shop, and subscribe. Here’s how:

1️⃣ Progress Bars = More Completed Checkouts: People don’t like to leave things unfinished. Adding a progress bar at checkout makes customers feel like they’re close to the finish line, increasing conversion rates.

 Bonus Tip: Use the same trick on customer feedback forms to boost completion rates.

2️⃣ Extend Free Trials to Lock In Loyalty: Once customers have used your service for free, they’re more likely to pay to keep it. That’s why subscription brands offer extended trials—it increases commitment and lowers cancellations.

3️⃣ Subscription Models Make Customers Stick: Ever wonder why Nespresso sells machines at a discount? Because once you’ve bought one, you’re locked into buying pods.

Your Move: Create subscription-based offerings so customers feel they’ve already committed—and keep spending.

4️⃣ Loyalty Points: Remind, Reward, Repeat: Your VIPs have loyalty points sitting in their accounts—remind them! A well-timed email nudge showing how close they are to a reward will motivate them to buy more.

The Takeaway

When customers feel like they’ve already invested in your brand, they’re more likely to stick around, spend more, and stay loyal. Make sunk cost bias work for you! 

🧠 Master ChatGPT Deep Research in Minutes
Insights from superhuman.ai

ChatGPT’s Deep Research is a game-changer, delivering human-level research in record time. Whether you're analyzing trends or gathering insights, this tool does the heavy lifting for you. Here’s how to get started:

How to Use ChatGPT Deep Research

1️⃣ Sign Up & Upgrade: Head to ChatGPT and log in. For access to Deep Research, upgrade to ChatGPT Plus—no Pro plan needed!

2️⃣ Choose the Right Model: Select either 03-mini high or 03-mini reasoning and enable Deep Research mode.

3️⃣ Enter a Detailed Prompt: Be specific and clear about your research goals. The better your prompt, the more accurate the results.

4️⃣ Answer Follow-ups & Wait: ChatGPT may ask for clarification. Once set, wait 5-60 minutes while it compiles a comprehensive report.

5️⃣ Review & Refine: Analyze the summary, sources, and key findings. Need more info? Ask follow-up questions to refine the insights.

Final Thoughts

Deep Research is an AI breakthrough that delivers faster, smarter research. Try it today and see how it stacks up against human experts!

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