Branding That Pops Instantly

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Partnership with Neurons

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💡 How Hey Grill Upgraded Its Amazon Listing
Insights from DTC

Summer grilling season is here, and Hey Grill turned up the heat with a powerful Amazon listing makeover. With Pilothouse’s help, they refreshed their hero image for stronger conversions and sharper branding. Here's what changed and why it works.

1️⃣ Bigger, Bolder Hero Image: The new listing maximizes every pixel. Instead of small items hidden behind glare and packaging, each product, the rub, brine, sauce, and brine bag, is clearly shown, well-lit, and ready to grab attention.

2️⃣ Color That Pops: Brighter, more saturated colors elevate product appeal and catch the eye mid-scroll. The visuals feel tastier, more energetic, and more aligned with what summer shoppers crave.

3️⃣ Clear Branding and Labeling: They redesigned the box with bold, high-contrast labels that highlight exactly what’s included. The “HEY GRILL HEY” branding is front and center, boosting both recognition and keyword density. Smart visuals = fewer doubts and better reviews.

4️⃣ Appetite Appeal That Sells: The original listing missed one key element: desire. The new one adds a mouthwatering photo of a cooked turkey, helping shoppers picture the final experience. That emotional pull turns browsers into buyers.

The Takeaway

A well-optimized image isn’t just a visual—it’s a conversion tool. By focusing on clarity, color, branding, and emotional triggers, Hey Grill made its Amazon listing work harder. Want your brand to stand out like this? Talk to Pilothouse.

💡 The State of AI in B2B Marketing
Insights from stackedmarketer

AI isn’t the future of B2B marketing, it’s the now. But adoption is scattered. Some teams are experimenting. Others are integrating. Few have a real strategy.

Here’s what the data reveals.

1️⃣ Where AI Works Best: Content still leads AI use in B2B (52%), followed by coding, presentations, and design. Video is lagging, but tools like Veo 3 suggest it won’t stay that way for long. If you're using AI for content, add your own insights to stand out.

2️⃣ Budgets Are Shifting: 52% of marketers are adding a net-new budget for AI. It’s no longer a cost-cutting tool—it’s a capability upgrade. The real question isn’t what you’ll cut, but what you’ll create.

3️⃣ Biggest Challenges: Bad data (53%), legacy tech (43%), and skill gaps (43%) top the list. Most marketers are stuck in experimentation mode, with only 20% using AI strategically.

4️⃣ Guidelines Lag Behind Use: Most AI policies focus on what not to do. But only 27% explain how to apply AI in practice. The gap between rules and results is wide.

5️⃣ Real Impact Is Here: AI is already eliminating tedious tasks (51%) and improving workflows (45%). Only 2% report layoffs—most teams are adapting, not shrinking.

The Takeaway

Optimism is high, but strategy is low. If you're serious about AI, move beyond ad hoc use. Systematize one task. Build a playbook. Use AI not to replace but to enhance your marketing.

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