Choose The Right Discount Type

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💡 How to Maximize Coupon Effectiveness
Insights from sciencesays

Discounts are a powerful lever, but the way you frame them determines how much customers spend and how profitable your promotion is. Recent research on more than 70,000 online grocery orders reveals the difference between percentage-based and fixed-amount coupons, and when to use each.

Here Are the Core Insights

1️⃣ Match Coupon Type to Scope:

• Use percentage discounts for store-wide promotions. Customers perceive them as larger savings and tend to buy more items.
• Use fixed-amount discounts for specific products or brands, where savings are easier to calculate and directly influence purchase decisions.

2️⃣ The Results in Numbers: Store-wide percentage coupons outperform fixed-amount ones:

• 42% higher spending per customer
• 56% larger basket sizes
• 50% more profitability for the retailer

Fixed-amount coupons remain highly effective for single-product or brand-level promotions, especially when clarity matters.

3️⃣ Why It Works:

• Mood and Value Perception: Coupons make people feel good about buying, encouraging more spending.
• Ease of Calculation: Fixed-amount savings are straightforward, which reassures buyers about specific products.
• Perceived Flexibility: Store-wide coupons give customers choice, increasing exploration.
• Percentage Illusion: Discounts shown as percentages appear larger, and feel unlimited because savings rise with spending.

4️⃣ Real-Life Example: Sephora uses tiered fixed-amount discounts across all items. Research suggests reframing these as percentage discounts (e.g., 20% off $100+) would boost impact. Other tweaks like non-rounded numbers, italic fonts, and reframed wording (“Was 25% more” vs. “Now 20% less”) can also amplify effectiveness.

Why It Matters

Coupons are more than sales boosters; they shape perception, mood, and long-term loyalty. Matching coupon type with context can increase revenue, average order size, and profitability without offering larger savings.

The Takeaway

When planning promotions, start by asking if your offer applies store-wide or to a specific product. Choose percentage discounts for broad campaigns and fixed-amount savings for targeted offers. This small adjustment can compound into major financial gains.

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Why It Matters

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The Takeaway

Whether you are preparing for exams, learning a new skill, or exploring a personal interest, QuizGPT helps you study smarter. By converting topics into interactive quizzes, you boost memory, improve focus, and accelerate your learning process.

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