Choosing the Right Ad Approach

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💡 When to Use Emotional vs Informational AdsInsights from sciencesays

Not all ads work the same way. The effectiveness of an ad depends heavily on the type of product being sold and the expectations consumers already hold about it. Research into 2,317 car ads across 15 years of sales data and 7 years of search trends reveals when emotions win and when information sells.

Here Are the Key Insights

1️⃣ Expensive or High-Quality Products Emotional ads perform best. These highlight design, experiences, or aspirational moments. For premium products, emotions build affinity and reinforce perceptions of quality.

2️⃣ Inexpensive or Lower-Quality Products Informational ads work better. Clear details on features, pricing, and financing options help reduce doubts and encourage purchases.

3️⃣ Buzz Creation Emotional ads also excel when the goal is awareness and conversation, even if sales are not immediate.

💡 Why This Works For lower-priced items, consumers assume flaws unless told otherwise, so information reassures them. For premium items, the price itself signals quality. Emotional storytelling adds value by creating desire and shaping perception.

💡 Limitations

This research was conducted on TV ads in the automotive industry. Results may differ in low-involvement categories like snacks or in industries with emerging brands where perceptions are less defined. More testing is needed across digital and other formats.

💡 Real-Life Example

Premium suitcase brand Tumi, priced above $1,000, risks losing customers if it focuses only on features. Instead, emotional storytelling, showing confident business travelers or luxury vacations, could position it as a lifestyle choice rather than just luggage. Metaphors such as “Your treasure vault on wheels” also make ads more memorable.

The Takeaway

Use informational ads when selling affordable, lower-quality products where trust needs to be built. For expensive, premium products, emotions drive both sales and brand value. Matching the right ad type to the right product ensures both credibility and connection.

💡 How to Turn Your Ideas Into Live Apps

Building a website or landing page no longer requires coding expertise. With Trickle AI, you can transform a simple idea into a fully designed, customizable site in minutes. All it takes is a clear prompt and a few clicks.

Here Are the Steps

1️⃣ Sign Up for Trickle AI: Create your account and get started right away.

2️⃣ Select Canvas Mode: Choose Canvas Mode to begin building your site from scratch.

3️⃣ Enter a Detailed Prompt: Describe your vision in natural language. For example: “Design a modern, cozy, aesthetic landing page for a donut café called DOUGH with the Flow. Café, in pastel tones with dessert-themed illustrations.”

4️⃣ Review the Generated Site: In seconds, Trickle AI will produce a ready-to-use landing page with your chosen aesthetic.

5️⃣ Edit and Customize: Click ‘Select to Edit’ to tweak text, images, or layout. Adjust until it perfectly matches your brand’s look and feel.

6️⃣ Publish or Export the Code: Once you are satisfied, publish your site directly through Trickle AI or export the code for developers to expand further.

The Takeaway

Trickle AI bridges the gap between imagination and execution. By combining natural language prompts with real-time editing, it empowers you to launch websites that reflect your vision instantly. Whether you want a quick MVP or a branded landing page, your idea can go live faster than ever.

As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰