Convert More With SEO

Hey there 🧠

Ready for another day of staying ahead of the competition in the Growth race?

Oh and before we go ahead! If your friend sent this to you, be sure to subscribe here! So you don’t miss out on any editions.

🚀 Boost Your Site Traffic with This Smart SEO Hack

Want to improve your site’s SEO without ruining your copy? There’s a simple trick that top marketers use to rank higher while keeping their content engaging. It’s called the Eyebrow Technique, and it works like a charm.

How the Eyebrow Technique Works

1️⃣ Place a High-Volume Keyword at the Top: Think of this as the ‘eyebrow’ above your main headline. For example, a finance site might use "Student Loan Refinancing" in a smaller, eye-catching font. This keyword helps search engines understand what the page is about.

2️⃣ Use the Main Headline for Persuasive Copy: Directly below the keyword, use larger text for your core message. This keeps the copy readable, brand-friendly, and conversion-focused.

3️⃣ Make It Stand Out Visually: Use a contrasting color block for the eyebrow text to grab attention without overpowering the main copy.

Why It Works

✅ SEO Boost – Search engines prioritize clear keyword placement.
✅ Better User Experience – The page remains visually appealing and easy to read.
✅ Higher Conversions – The right mix of SEO and persuasive copy drives more clicks.

How to Apply It

📌 Use SEO tools like Ahrefs or SEMrush to find high-ranking keywords.
📌 Format your page so the keyword sits above the main text in a smaller font.
📌 Keep the larger text focused on persuasion and brand storytelling.

The Takeaway

This technique allows you to rank better without cluttering your copy. It’s a simple yet effective way to get more organic traffic while keeping your messaging strong. Try it and watch your site performance improve!

Five e-mail marketing stats to get you ready for 2025
Insights from stackedmarketer

2025 Email Marketing Trends You Need to Know

Email remains a top-performing channel, but recent data reveals key shifts marketers should consider.

1️⃣ Back-in-Stock Emails Convert Best

Restock emails have double the conversion rate of welcome emails (2.74%) and cart abandonment emails (2.56%). This is driven by loyal customers and scarcity-driven first-time buyers. Cross-sells, however, underperform—so focus on real-time upsells at checkout.

2️⃣ Email Open Rates Are Declining

Unique open rates are dropping, partly due to email fatigue and Apple Mail Privacy Protection. However, click-to-open rates are rising, meaning engaged users are still converting. Keep lists clean and focus on high-intent subscribers.

3️⃣ Industry Benchmarks Vary

Retail open rates match industry averages, but software and apps underperform. Social networks and online communities lead in both open and click rates, proving that stronger relationships drive engagement.

4️⃣ The Biggest Email Advantage? Precision Targeting

Marketers rank quality tracking, attribution, and targeting as email’s top benefits. Email also integrates well with other digital campaigns and offers budget flexibility unmatched by many channels.

5️⃣ Personalization, Emojis, and GIFs Boost Engagement

Subject line personalization improves performance for 77% of marketers, while emojis (73%) and GIFs (72%) also enhance results. AI-generated content, however, has little impact on engagement.

Final Take

To win with email in 2025, clean your list, personalize content, and experiment with creative elements. From scarcity-driven back-in-stock alerts to well-placed emojis, small tweaks can make a big impact.

AI Tools to Supercharge Your Productivity

🚀 Prompt Panda: An AI-powered prompt manager and organizer that lets you use saved prompts directly in the models you prefer—no copy-pasting required.

🌐 Browser Use: A tool that combines advanced AI capabilities with robust browser automation to make web interactions seamless for AI agents.

🤖 Lorikeet: Solve complex support tickets other AIs can’t: replace compromised cards, adjust medication dosage, verify crypto transactions, and more.

🎨 Raphael AI: Create stunning AI-generated images in seconds, with unlimited generations and no login required.

📰 Pentory AI: An intelligent media platform that uses AI to provide real-time daily summaries of content from curated channels worldwide.

As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰