Earned Discounts Convert More Buyers

Hey there 🧠

Ready for another day of staying ahead of the competition in the Growth race?

Oh and before we go ahead! If your friend sent this to you, be sure to subscribe here! So you don’t miss out on any editions.

Partnership with Cash App

Make your paychecks work for you

When you set up direct deposit with Cash App, you can get paid up to 2 days early. That means less planning around payday, more living on your own schedule.

And that’s just the start:

• Put a percentage of every paycheck toward savings, stocks, or bitcoin* 
• Keep all of your money with no monthly or hidden fees
• Make your money go further with 4% interest** on savings and up to $200 in free overdraft coverage***
• Know your money protected by 24/7 fraud monitoring and built-in security features

Speed up payday!

💡 Why Small Effort Boosts Big Sales

When customers make even a small effort to claim a discount, they feel more invested in the purchase and are more likely to buy. Giving people the sense that they have “earned” the deal strengthens their motivation and increases conversions.

1️⃣ A small task creates a big impact: In experiments involving over 100,000 participants from the US, UK, and Singapore, researchers found that requiring minor actions significantly raised sales:

• A coffee chain saw a 59 percent increase in conversions when customers entered a promo code instead of receiving an automatic discount.
• People were 62 percent more likely to buy a scooter when asked to type “GET35OFF.”
• In another test, 154 percent more participants said they would buy shoes after completing a simple CAPTCHA.

2️⃣ Why it works: A trivial task activates a sense of effort and ownership. Customers feel they have earned the reward, which increases their satisfaction and likelihood of completing the purchase.

3️⃣ When it stops working: The benefit fades when the task feels too demanding or when discounts are already very high. For instance, solving multiple CAPTCHA can frustrate customers instead of motivating them.

4️⃣ How to apply it: Avoid automatic discounts. Ask customers to type promo codes such as “COMFORT30OFF” or take a short quiz to unlock their reward. Link your promotions to events like “Fall into Comfort Week” to make them feel timely and exclusive.

The Takeaway

A little effort goes a long way. When customers take part in earning their discount, it creates emotional value that turns casual browsers into eager buyers.

💡 Turn ChatGPT Into Your Personal Tutor

Learning complex topics is easier when you have an interactive tutor that adapts to your pace. ChatGPT can now play that role, guiding you through problems step by step with personalized feedback and explanations.

1️⃣ Set up your study mode: Open ChatGPT, select GPT-5, click the + button, then go to More → Study & Learn. Toggle it on to unlock the tutoring feature.

2️⃣ Pick your preferred learning style

• Auto: Balanced and adaptive responses suited for general learning.
• Instant: Quick answers for short, simple questions.
• Thinking: Ideal for deep reasoning, detailed explanations, or multi-step problem solving.

3️⃣ Try an interactive prompt: Use a prompt like: “Act like a math tutor. Give me a calculus problem, ask me for each intermediate step, and only reveal the next step when I get it right.” ChatGPT will then quiz you, give feedback, and offer hints before moving on.

4️⃣ Save your progress: After the session, download or save your transcript as study notes so you can review concepts anytime.

The Takeaway

ChatGPT is no longer just a tool for answers; it is your personal tutor. With adaptive response modes and guided prompts, you can learn actively, test your understanding, and master new topics faster.

As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰

*Cash App is a financial services platform, not a bank. Banking services provided by Cash App's bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. See Terms and Conditions. Direct deposit, savings, and overdraft coverage provided by Cash App, a Block, Inc. brand. *Brokerage services provided by Cash App Investing LLC, member FINRA/SIPC, subsidiary of Block, Inc. Bitcoin services provided by Block, Inc. Bitcoin services are not licensable activity in all U.S. states and territories. Block, Inc. operates in New York as Block of Delaware and is licensed to engage in virtual currency business activity by the New York State Department of Financial Services. Investing and bitcoin are non-deposit, non-bank products that are not FDIC insured and involve risk, including monetary loss. Cash App Investing does not trade bitcoin, and Block, Inc. is not a member of FINRA or SIPC. For additional information, see the Bitcoin and Cash App Investing disclosures. **To earn the highest interest rate on your Cash App savings balance, you need to be 18 or older, have a Cash App Card, and direct deposit at least $300 monthly into Cash App. Cash App will pass through a portion of the interest paid on your savings balance held in an account for the benefit of Cash App customers at Wells Fargo Bank, N.A., Member FDIC. Savings yield rate is subject to change. ***No fee overdraft coverage of up to $200 for Cash App Card transactions is available when you direct deposit at least $300 monthly into Cash App. Eligibility requirements apply; see terms for details.