Filters that save your ad budget

🔍 Cut waste in Google Ads, then create 30 days of content with Kittl

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Ready for another day of staying ahead of the competition in the Growth race?

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💡 Filters That Cut Google Ads Waste

Google hides more search data than ever, making it harder to know where your ad dollars go. But if you use the right filters, you can still tighten your campaigns and stretch your budget further.

Here are four smart ways to reduce waste, courtesy of Menachem Ani.

1️⃣ Remove Single-Word Queries: Search terms without spaces are often vague. Words like “kids” or “canon” may bring irrelevant traffic. Filter for single-word terms and add them as exact match negatives at the campaign level.

2️⃣ Separate Brand From Non-Brand: Don’t let branded searches inflate your non-brand campaign results. Filter for your company name and brand terms, then exclude them from non-brand campaigns to get a clear picture of cold traffic performance.

3️⃣ Find Consistent Underperformers: Use filters like “100+ clicks” and “ROAS below target” to uncover queries that waste money over time. In low-volume accounts, extend the date range. Even small optimizations compound over time.

4️⃣ Turn Curiosity Into Content: If a query gets tons of clicks or a high CTR but poor conversions, don’t just kill it. These are great candidates for organic content. Pass them to your SEO or blog team to capture that interest without paying for every click.

The Takeaway

Even with limited data, smart filtering gives you more control. You’ll spend less on unqualified traffic, better understand what drives results, and turn unprofitable clicks into organic wins. Clean account, clearer strategy, better ROI.


💡 Make 30 Days of Content in 30 Minutes

If designing social posts feels like a grind, Kittl Flows might be your new secret weapon. It turns one idea into dozens of visuals, fast.

Here’s how to use it to create a full month of content in under half an hour.

1️⃣ Start with a Canvas or Template: Open Kittl and either start from scratch or choose a template that fits your vibe.

2️⃣ Upload Your Input Board: Bring in your logo, draft, or image. You can also design something fresh right inside Kittl. Then click “Add Smartboard” to begin generating design variations.

3️⃣ Prompt Your Creative Direction: Write a detailed prompt that guides the transformation. You can iterate on style, composition, color, or theme. Choose the output ratio and quality, and let Kittl handle the rest.

Sample Prompt: "Turn this into a stunning ad by creating a cohesive design. Make it look modern, fresh, and photorealistic. Be creative with the typography. Make it a floral explosion, adding botanical elements, butterflies, water splashes, and other collage items to the product. Put the design on an organic, vibrant blue background to enhance contrast."

4️⃣ Click Generate and Get Results: In seconds, Kittl gives you multiple designs you can use across platforms. You can generate Smartboards for different themes, tones, or formats in one go.

Also, heads up: Kittl gave us discount codes so you can try it with perks. Keep an eye out for those.

The Takeaway

With Kittl Flows, you can turn one creative spark into a month’s worth of visuals in minutes. No design burnout. No blank canvas panic. Just smart prompting and fast output, ready to publish.


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