Fix your AI Content Gaps

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Ready for another day of staying ahead of the competition in the Growth race?

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💡 How to Balance Speed and Quality in AI-Assisted Content

As AI becomes a bigger part of content creation, the real competitive advantage shifts to trust, accuracy, and human depth. Bruce Clay highlights practical ways to keep your content fast without compromising credibility.

1️⃣ Create an AI Usage Policy: Set clear rules for how your team should and should not use AI tools. This prevents scattered workflows, protects sensitive information, and ensures everyone follows aligned review and disclosure standards. A simple policy brings consistency and accountability across teams.

2️⃣ Keep Content People First: LLMs can sound confident even when they are wrong. Prioritize the end user and stay aligned with Google’s E E A T principles. Demonstrate expertise, authenticity, and trustworthiness so both readers and search engines recognize your content as reliable and human-centered.

3️⃣ Train Your LLM: AI does not inherently know your style, voice, or proprietary knowledge. Create a prompt kit with brand guidelines and content samples. For deeper accuracy, use custom GPTs or RAG systems to connect AI to your organization’s verified data. Add a self-check prompt before final review to reduce errors.

4️⃣ Maintain a Strong Editing Process: Human oversight is essential. Skilled editors should verify claims, correct inaccuracies, and ensure the content adds expert-level insight instead of generic filler. A final checklist keeps the quality bar high and reduces risk.

The Takeaway

AI changes the speed of creation, not the standards of quality. With the right policies, training, and editorial guardrails, you can produce accurate, authoritative, and human-focused content at scale while safeguarding your brand’s credibility.

💡 The Most Promising Customer Support Channel Today Insights from stackedmarketer

Support is shifting fast, and the data shows a clear direction. Social media is becoming the top priority for brands aiming to deliver fast, contextual, and customer-friendly service.

1️⃣ Social Media Leads the Investment: More than half of businesses, 56 percent, plan to increase their spending on customer engagement across social platforms. No other channel comes close. This shows brands now recognize the influence of social proof, public interaction, and real-time visibility.

2️⃣ Human Support Still Matters: Live chat is next, with 40 percent of companies increasing investment. Customers want instant responses from actual people who understand their context. Review sites follow at 32 percent, emphasizing that brand perception is shaped in public.

3️⃣ Automation Is Growing, But Slowly: Only 30 percent are putting more budget toward chatbots and messaging apps. While automation offers convenience, it is not the top priority. Businesses are choosing speed and human connection over full automation.

4️⃣ The Trend Is Clear: Customers expect help in the channels they already use every day. They want quick answers, personalized context, and seamless convenience. Brands are racing to meet them where they are, especially on high-engagement platforms like social media and live chat.

5️⃣ How to Act on This: Think like a customer. Strengthen support in the spaces where they already spend time such as Instagram, X, Facebook, TikTok, and live chat on your site. Let marketing own the messaging and tone while customer service delivers fast, real-time responses.

The Takeaway

Customers want immediacy, relevance, and accessibility. Social media and live chat offer all three, making them essential support channels. When marketing and service teams align, brands create memorable, high-trust touchpoints that win loyalty in the moments that matter.

As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰