Fix Your Profit Problem
Plus, 🎥 Create UGC Videos In Minutes
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Ready for another day of staying ahead of the competition in the Growth race?
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💡 Get Clear on Margins Before You Scale
You can’t grow what you don’t fully understand. And too many brands are scaling with hazy math on costs, margins, and channel performance. Before you push further, zoom in on the fundamentals, because clarity beats chaos every time.
Here’s how top operators are tackling cost clarity in 2025:
1️⃣ Start Without the Panic: When margins feel tight, it’s tempting to make emotional decisions. Don’t. Instead, take a breath and start gathering real numbers. Data beats gut reactions.
2️⃣ Break Down Costs by SKU: Blended P&L figures won’t cut it. You need full landed costs at the SKU level, including packaging, freight, tariffs, warehousing, components, and payment fees. Only then will you see true product profitability.
3️⃣ Segment by Sales Channel: Margins vary dramatically between DTC (Shopify), marketplaces (Amazon, Walmart), retail, and international sales. Tariff impacts and fulfillment costs can break products that appear profitable on the surface.
4️⃣ Check the Hidden Drains: Extras like swag, samples, bundles, and loyalty gifts can quietly erode profits. Recalculate whether they’re still worth it. If the math doesn’t work, adjust or cut.
5️⃣ Build a Strategic Playbook: Once you have the full margin picture, you can make smart moves. Should you raise prices? Retire low-margin SKUs? Shift channel focus? Optimize your incentive mix? Your data will tell you.
6️⃣ Roll It Up to the P&L: Finally, assess how new COGS and tariffs impact overall profitability. Track SG&A, ad spend, labor, shipping, and vendor contracts as a percentage of revenue. This is where your operational fat becomes visible, and where smart cuts get made.
The Takeaway
Knowing your margins in detail is the first step to scaling without stress. When you’re crystal clear on what’s profitable, and what’s draining cash, you can make decisions that actually move the business forward.
🎥 Create Stunning UGC-Style Videos with AI
You don’t need a camera crew to craft high-quality user-generated content. With the power of GPT-4o and video AI tools like Kling, you can produce UGC-style videos in minutes—entirely with AI.
How to Create UGC Videos Using AI
1️⃣ Start with GPT-4o in ChatGPT: Open ChatGPT and select the GPT-4o model. This version handles detailed visual prompts with incredible realism and style fidelity.
2️⃣ Craft a Visual Prompt: Write a detailed description of your scene. Include product details, environment, lighting, mood, and model styling. Example: “Generate a photo of a woman wearing a black shimmery dress, standing in front of a foggy vintage mirror, holding Mac lipstick in shade ‘ruby woo’. Soft lighting, cozy ambiance, real-glam vibes.”
3️⃣ Generate and Save Your Image: ChatGPT will create a photorealistic image based on your prompt. Review and save the image to your device.
4️⃣ Head to Kling for Video Conversion: Go to Kling AI, sign up, and choose the “Image to Video” option. Upload the image you just created.
5️⃣ Watch Your AI Model Move: Kling will process your image and bring it to life as a motion-based, UGC-style video. The result? A model-quality video without the production cost.
Final Thoughts
AI is revolutionizing how brands create content. With just a prompt and a few clicks, you can generate custom visuals and turn them into engaging, scroll-stopping videos that look like real UGC. Perfect for ad campaigns, social media, or landing pages, no studio required.
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