From Viral To Viable

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Ready for another day of staying ahead of the competition in the Growth race?

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📈 The 3-Part Strategy Behind Sustainable Brand Growth
Insights from chewonthis.io

Virality might kick off a brand’s journey, but it’s never the endgame. When Nowadays saw explosive demand after a viral TikTok, they had just $80K in inventory to fulfill $1M in orders. Instead of panicking, they turned the moment into a launchpad. Here's how they built a lasting growth engine:

1️⃣ Start With a Profitable DTC Core: Instead of chasing scale, they prioritized margin from the start.They collected over 500K email leads through organic content, then used that audience to test messaging and improve conversion. Every dollar earned helped fund the next experiment, without pressure from outside investors.
Their rule: no scaling ad spend until first-purchase profitability was proven.

2️⃣ Build a Paid Engine That Lasts: Their paid mix: 70% Meta, refreshed weekly, and newly added Applovin for fewer restrictions around sensitive products.

Each ad channel is designed to stand alone, no over-reliance.With paid traffic, they enforce strict ID verification at checkout, which actually increased buyer trust and conversions.

3️⃣ Use Online Wins to Power Retail: Instead of raising funding to enter wholesale, they flipped the script. Profits from DTC were used to self-fund retail expansion. Online performance became the proof-of-concept they showed to distributors, and customer data helped pick which regions to tackle first.
Their approach: let online sales fund offline growth without giving up control.

The Takeaway

Don’t rely on viral luck to sustain your business. Build each growth channel to stand on its own, and let profits from one fuel the next. A well-structured brand doesn’t just react to success—it reinvests it.

🧠 Turn YouTube Videos into Mind Maps Instantly

Tired of taking notes while watching long videos? Now you can transform any YouTube video into a visual mind map with just a few clicks using NotebookLM.

How to Convert Videos into Mind Maps with AI

1️⃣ Sign Up on NotebookLM: Head over to NotebookLM and create an account. This tool is built for organizing information from multiple sources, including video.

2️⃣ Add Your Video as a Source: Click “Create New” and paste the YouTube URL into the source section. NotebookLM will automatically process the video’s content into a readable format.

3️⃣ Generate a Mind Map: Once the video is processed, you’ll see a “Mind map” option. Click it to let NotebookLM convert the key ideas into a visual diagram, perfect for quick overviews or study aids.

4️⃣ Explore and Customize: Click into each branch of the mind map to dive deeper. Want to rearrange or add notes? You can tweak it for better clarity or personal learning preferences.

5️⃣ Download and Save: Once you’re happy with your mind map, you can download it to keep for reference or use in presentations, study sessions, or project planning.

Final Thoughts

Mind mapping a video doesn’t have to be manual. With NotebookLM, you can take dense, content-rich YouTube videos and turn them into actionable visuals in minutes. Perfect for learners, researchers, and creators who want to absorb more without the clutter.

As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰