Future Proof Your Online Store

Hey there 🧠

Ready for another day of staying ahead of the competition in the Growth race?

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Partnership with Particl

See the Wave Before Everyone Else Rides It

Missing a trend isn’t just bad luck; it’s lost revenue. By the time most brands notice what’s rising, competitors are already running ads, filling carts, and capturing market share. 

That delay costs more than sales; it leaves your entire growth strategy reactive.

With Particl’s Trends Tool, you:

📈 Spot which product categories are gaining momentum
🏷 Track keywords before they flood paid channels
👗 Identify materials, styles, and aesthetics spiking in popularity
🔍 See which companies are pulling ahead in real time

This isn’t guesswork or social media hype; it’s powered by real consumer data trusted by 10,000+ brands like Skims, Mejuri, and Vuori to anticipate demand before it’s obvious. The question is simple: will you ride the next wave, or miss it watching competitors cash in?

Start your 14-day free trial today!

💡 How to Optimize Your Store for AI Search

Search is no longer just about Google rankings. With AI tools reshaping discovery, customers now ask detailed questions that pull from reviews, conversations, and public opinion rather than just keywords. To stand out, your e-commerce store needs to adapt to what Leigh McKenzie calls “relevance engineering.”

Here Are the Core Steps

1️⃣ Make PDPs Crawlable: Begin by ensuring product detail pages are fully visible to AI crawlers. Do not block bots or rely only on JavaScript for essential information. Use server-side rendering or prerendering so that product details remain accessible even when JavaScript is disabled.

2️⃣ Add Schema Markup: Help AI understand your products by adding schema in JSON-LD. At the very least, include product type, brand, and price directly in the raw HTML. You can go further by enriching your markup with attributes such as eco-friendly features or specific use cases to improve visibility in more detailed prompts.

3️⃣ Build High-Quality Product Feeds: Structured product feeds are no longer limited to Google Shopping. They are now the foundation of AI shopping systems. Include all the core fields and expand with details such as size, materials, and customer reviews. Use the same language your customers use to make the feed more effective. 

Platforms like Perplexity already accept product feeds, Google Merchant Center powers Gemini and AI Overviews, and OpenAI is testing product discovery integrations. Setting up strong feeds now ensures you are ready for these systems.

Why It Matters

AI search engines do not just scan keywords; they pull context from multiple sources like reviews, mentions, and customer sentiment. If your product data is incomplete or invisible, you risk being left out of AI-driven recommendations. By optimizing for relevance, your brand remains part of the conversation where buying decisions are made.

The Takeaway

The future of e-commerce search is not about ranking higher but about becoming part of AI-driven answers. By making your site crawlable, adding structured markup, and building detailed product feeds, your brand will naturally appear in AI recommendations and customer discussions. Those who prepare now will gain lasting visibility and a competitive advantage.

💡 How to Convert Warm Leads with Video Retargeting

Leads who browse your site but leave without converting are not strangers. They already know your brand, but something stalled their journey. Instead of starting over, video retargeting helps you continue the conversation and guide them toward action.

Here Are the Core Steps

1️⃣ Replace Static Ads with Video: Static ads fall flat with warm leads. They already recognize your brand, so a still image rarely pushes them forward. Video captures attention with motion and pacing, demonstrates product value, and builds trust.

2️⃣ Segment Warm Leads by Behavior: Not every visitor has the same intent. A cart abandoner is closer to purchase than someone exploring a product page for the first time. Segment audiences by behavior so your videos match their stage of interest. This ensures relevance and prevents wasted ad spend.

3️⃣ Keep Videos Short and Hook Quickly: Attention spans are limited, so retargeting videos should last six to thirty seconds. Capture interest within the first three seconds with movement, questions, or striking visuals. Short and sharp messaging works best.

4️⃣ Use Clear Visual CTAs: Since many impressions play without sound, captions and visual CTAs are essential. The goal is clarity and action. Make sure your audience understands what to do next, even on mute.

Why It Matters

Warm leads represent untapped revenue. They know you, but they need the right nudge to convert. Video retargeting delivers engaging, behavior-specific content that bridges the gap between interest and purchase.

The Takeaway

By replacing static ads with short, segmented, and silent-proof videos, you can revive stalled leads and push them further down the funnel. Video retargeting is not about dazzling creativity; it is about precision, clarity, and results.

As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰