Gemini AI Just Got Bigger

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Ready for another day of staying ahead of the competition in the Growth race?

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Partnership with Insense

🧃 You Can’t Scale Creators With Chaos in the Middle

Every UGC campaign stalls for the same reasons:

No one responds. The content’s late. The caption’s wrong. And suddenly, your paid ads are behind schedule again.

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Over 2,000 DTC brands trust Insense to run UGC without chaos.

Here’s what they don’t touch anymore:

✅ Creator sourcing + automated outreach to 7M+ influencers
📦 Shipment and tracking handled end-to-end
🧠 Briefing, feedback, and UGC licensing done for them

You don’t need more tools. You need fewer messes.

Insense is how real marketers keep campaigns moving without burning bandwidth.

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💡Google Expands Gemini Access and Features

Google’s AI offerings just got a major upgrade. With the full release of Gemini 2.5 Pro and Flash, plus a new lightweight version in preview, the Gemini family is becoming a flexible toolkit for advanced AI use. Whether you need depth, speed, or scalability, there’s now a Gemini model that fits.

Here’s what’s new and why it matters:

1️⃣ Gemini 2.5 Pro Goes Public: Previously, in a limited preview, Gemini 2.5 Pro was fully available across Google AI Studio, Vertex AI, and the Gemini app. It’s passed internal testing and is ready for broader use, especially for advanced reasoning tasks.

2️⃣ Customize Your Thinking Budget: Gemini Pro allows users to set a “thinking budget” that adjusts how much reasoning power is used in each response. It’s ideal for marketers and analysts who want to balance speed and depth in their outputs.

3️⃣ Daily Prompts Doubled: Users of Gemini 2.5 Pro now have 100 daily prompts instead of 50. This gives more room for iteration, experimentation, and creative exploration each day.

4️⃣ Flash is Now Available: Gemini Flash is designed for fast response times with lower processing overhead. It’s great for use cases where speed matters more than complexity. It’s now generally available alongside Pro.

5️⃣ Meet Gemini Flash-Lite: Google also released a new model called Flash-Lite in public preview. It’s a streamlined version of Flash built for even lower latency and cost, with reasoning features that can be turned on or off.

The Takeaway

Google is opening the doors to a more flexible AI ecosystem. Whether you need power, speed, or efficiency, the expanded Gemini lineup now supports a wider range of users and budgets. Now’s a good time to experiment and find your fit.

💡 Where Your Brand Should Be on Social Media

Not all social platforms are created equal when it comes to branding. While 83.4% of users report following brands on at least one platform, the real question is which ones offer the highest returns for consistent presence and visibility.

Here’s a breakdown of platform behavior and how to focus your brand efforts:

1️⃣ Instagram Leads for Brand Engagement: According to the latest data, 62.3% of users follow brands on Instagram, making it the strongest platform for maintaining brand visibility. Its visual nature and shopping features make it ideal for storytelling, product showcases, and aesthetic alignment.

2️⃣ Facebook and TikTok Trail Behind: Facebook sees 52.5% brand-following activity, while TikTok is close with 51.1%. Although slightly lower, TikTok is increasingly important for discovery. Brands willing to experiment with short-form, personality-driven content can grow quickly.

3️⃣ Don't Ignore LinkedIn’s Niche Value: LinkedIn ranks lower in total brand followers, but it brings a strategic advantage. Active users often have professional intent and higher purchasing power. B2B brands or those targeting working professionals can gain visibility with less noise and more authority.

4️⃣ Prioritize Based on Audience Fit: Smaller brands may struggle to show up everywhere. Instead, pick one or two platforms where your audience spends time and where your message feels natural. Consistency and clarity will beat sporadic content across five channels.

The Takeaway

Instagram remains the top branding platform, but TikTok is rising fast for discovery, and LinkedIn offers underrated potential for authority and conversions. Know where your audience lives and match your strategy to the mindset of the platform. Focused branding wins.

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