Google Is No Longer Default
📈 The rules for AI visibility are here, plus a breakdown of modern search preferences
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💡 The State of Search in 2025
Search habits are shifting fast, and Google is no longer the only starting point. A new study from Cleano highlights the major changes shaping how people find information and products today.
💡 Here Are Some Key Insights
1️⃣ Alternatives Are Rising: 72% of people still use search engines multiple times a week, but many are also turning to AI chatbots, social platforms, and niche search engines, especially Gen Z. Platform choice depends on the query: quick facts often go to Google, while complex questions lead to Reddit, AI tools, or specialized search engines.
2️⃣ Product Search Is Platform-Dependent: Search engines, Amazon, and Walmart are top options for general product discovery. Price matters: affordable items see more searches on Walmart and Asian e-commerce sites, while expensive products lean toward Amazon and eBay. Social platforms influence younger shoppers heavily.
3️⃣ Trust Drives Platform Choice: Trustworthiness and clarity matter most. Amazon, YouTube, and Google score highest for reliability, while Temu and Shein face more skepticism. Even AI tools are widely viewed as trustworthy, though not all platforms enjoy equal confidence.
The Takeaway
Google is no longer the universal default. Search has become distributed, with people using different platforms for different needs. To stay relevant, brands must map out where their audience searches and tailor strategies for each channel, not just aim for top Google rankings.
💡 The Best Customer Service Works With Marketing
Great customer service is not just a support function. It is a growth driver when it works in sync with marketing and sales.
💡 Here Are Some Key Insights
1️⃣ Shared Goals Lead to Better Performance: 93% of high-performing service teams share accountability for customer satisfaction KPIs with marketing and sales. Among underperformers, only 64% do the same.
2️⃣ Interconnected Relationships Drive Success: 85% of top performers report a strong, interconnected relationship with other departments, while 61% of underperformers operate without that alignment.
3️⃣ Data Sharing Boosts Results: 82% of high performers share the same CRM with marketing and sales, ensuring everyone works from the same information.
Why It Matters
When service, marketing, and sales collaborate, customers get a more unified and personalized experience. This leads to higher satisfaction, better retention, and stronger revenue growth.
The Takeaway
When service, marketing, and sales collaborate, customers receive a seamless and personalized experience. This alignment drives satisfaction, loyalty, and growth. Breaking down silos is no longer optional; it is essential for outperforming the competition.
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