How font size changes perception

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Partnership with Portless

📦 60-Day Delays and 30% Tariffs? They’re Costing You More Than You Think

While your inventory sits on a cargo ship, your customers scroll past, your ads waste spend, and your best-sellers go out of stock.

For the next 90 days, tariffs are down but inventory delays still eat into your margin and momentum.

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• Restock fast-moving products in 3–5 days
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• Free up cash and avoid overbuying inventory

Turn 6-week delays into 6-day deliveries directly from China, and protect your margins while everyone else plays catch-up.

Contact Portless and take back control of your inventory!

💡 Make Numbers More Persuasive with a Simple Tweak

Want your prices to feel cheaper and your features more convincing? A new study from Huaqiao University reveals that font size can do the heavy lifting. When key numbers are displayed in a larger font, people trust them more and are more likely to buy.

Here’s how to use it:

1️⃣ Make Numbers Stand Out: Use larger fonts for prices, benefit stats, and product features. Apply this across your ads, social media, landing pages, and packaging.

2️⃣ Use It to Shift Price Perception: When prices were shown in larger fonts, people perceived them as up to 15 percent cheaper, even though the price stayed the same.

3️⃣ Boost Feature Credibility: Larger font made a fitness tracker’s 60m waterproof rating feel 16.4 percent higher in quality. People were 25.9 percent more willing to buy. Similar effects were seen with vacuum suction and SPF ratings.

4️⃣ Not for Every Brand: The effect is strongest when the brand is unfamiliar; for well-known or premium brands, prior brand equity outweighs visual design cues.

5️⃣ Why It Works: A larger font makes the number more visible and memorable. It suggests confidence and importance, which increases trust and makes the number feel more convincing.

Visual Strategy That Sells

This is not just about looks. Font size influences perception and decision making. It can make your product seem more affordable or more effective without changing a single word.

The Takeaway

Want to increase conversions with minimal effort? Make important numbers larger than the surrounding text. It is a fast and proven way to boost product appeal using visual psychology.

💡 Elevate Your Brand by Sitting Next to Premium Players

Want to charge more without changing your product? You may not need a full rebrand. Research from Cornell and Yonsei shows that placing your brand next to higher-status names can instantly boost perceived value and let you raise prices.

Here’s how to apply it:

1️⃣ Position Near Premium Brands: Place your products, ads, and shops alongside premium names in physical stores, online marketplaces, or media placements. Think Vogue lists, luxury malls, or curated bundles.

2️⃣ Choose Your Neighbors Wisely: Your brand needs some equity already. This effect fades if your brand is too mass market or unknown. And if you're already premium, you won’t benefit much either.

3️⃣ Expect a Price Lift: Brands that advertised only among luxury names raised prices by 6.9 percent the next year. Mid-tier brands gained the most with a 12.3 percent price increase.

4️⃣ Use Fashion’s Playbook: From jewelry pop-ups in luxury department stores to H&M’s collabs with designer brands, this strategy is already working across fashion and beauty.

5️⃣ Try It With Influencers Too: Sponsor the same creators and content platforms your premium competitors do. It transfers their perceived value to your brand.

More Than Exposure

This is not just about being seen. It is about being seen with the right crowd. Brand association triggers social proof, status, and higher perceived quality.

The Takeaway

If your brand is strong but not yet premium, get closer to brands that are. That proximity builds prestige and lets you command a higher price without changing the product. The company you keep might be your greatest upgrade.

As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰