How to Rehumanize Marketing
🧠 Un-AI your marketing for real engagement, and how to build a working app in minutes.
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💡 Why You Should Un-AI-fy Your Marketing
AI tools can save hours, but they can also silently sabotage your performance. As Jay Schwedelson recently revealed, overused AI phrasing and formatting are lowering engagement rates across email and social. Here’s what you should fix.
1️⃣ Avoid Overused AI Words: Words like “Webinar,” “Unlock,” and “Act Now” sound robotic and repetitive. Data shows “Webinar” causes a 16% drop in opens, while “Unlock” and “Act Now” lower them by 14% and 12%. Replace them with creative alternatives that sound conversational and genuine.
2️⃣ Fix Your CTAs: Calls to action such as “Submit,” “Find Out More,” or “Unlock” may look professional, but they perform terribly. Each of these phrases can cut CTRs by up to 14%. Use verbs that feel personal and specific instead, like “Join Us,” “Get Started,” or “See How It Works.”
3️⃣ Edit Out AI Tells: ChatGPT loves em dashes and overuses them in nearly 60% of posts. Humans use them less than 10% of the time. That long dash in your opening line can lower engagement by 17% because it signals automation. Swap it for cleaner punctuation to sound more natural.
4️⃣ Use Emojis Sparingly: AI’s favorite emojis, like the green checkmark and party popper, can hurt performance. Starting a subject line with them can reduce open rates by up to 12%. When in doubt, skip the emoji or use one that matches your audience’s tone.
The Takeaway
AI is a powerful co-pilot but a weak driver. Use it to brainstorm and structure ideas, then let your creativity and instincts shape the final copy. Your readers can always tell when something feels human, and they reward it with attention.
💡 How to Build a Real App in 10 Minutes
Building an app no longer requires months of coding or multiple tools. With Mocha, you can go from an idea to a fully functional app in minutes without writing a single line of code.
1️⃣ Start With Your Idea: Go to Mocha, sign up, and type your concept into a simple prompt. For example: “Build me a fitness tracker with workout logging, progress charts, and a dashboard.” Within a minute or two, Mocha will generate a working prototype for you.
2️⃣ Refine Your Design Instantly: Once your base app is ready, use natural language to make visual and functional changes. Try prompts like “Make the dashboard more motivating” or “Add a calendar view.” Mocha updates your interface instantly, helping you design faster than ever.
3️⃣ Let Mocha Handle the Backend: Forget juggling databases and authentication tools. Mocha automatically creates and manages the backend, handling everything from hosting to data storage and user authentication. You can even prompt it to add advanced features like “Add Google login so users can save their history.”
4️⃣ Publish With One Click: When your app looks ready, hit Publish to launch it on your custom domain. Everything, including backend, database, and hosting, is managed inside Mocha. No integrations, no plugins, and no code required.
The Takeaway
Mocha turns app creation into a simple conversation. You describe what you want, refine it in real time, and launch a polished app within minutes. For entrepreneurs, creators, or small teams, it is the fastest way to bring an idea to life.
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