Instagram Is Changing SEO

Hey there 🧠

Ready for another day of staying ahead of the competition in the Growth race?

Oh and before we go ahead! If your friend sent this to you, be sure to subscribe here! So you don’t miss out on any editions.

Partnership with Lindy

The Simplest Way to Create and Launch AI Agents and Apps

You know that AI can help you automate your work, but you just don't know how to get started.

With Lindy, you can build AI agents and apps in minutes simply by describing what you want in plain English.

From inbound lead qualification to AI-powered customer support and full-blown apps, Lindy has hundreds of agents that are ready to work for you 24/7/365.

Stop doing repetitive tasks manually. Let Lindy automate workflows, save time, and grow your business.

Get $20 free and build your first agent today!

💡 Instagram Is Quietly Changing SEO, and Marketers Are Moving Fast 

Instagram is no longer just a place for aesthetics, influencers, and pet photos. Google has started indexing public content from professional accounts, turning Instagram into a powerful search engine surface. A new Adobe Express survey shows that marketers are already shifting strategy to capture this growing search traffic.

1️⃣ Budgets Are Rapidly Increasing: Because Google is now crawling Instagram, many brands are rethinking their investment. • 58 percent of marketers plan to increase their Instagram content budgets in the next six months • Another 26 percent expect to adjust their spend soon When Google opens a new discovery channel, ad dollars follow. Instagram content now has stronger long-term ROI potential.

2️⃣ Instagram SEO Is Becoming Mandatory: To capitalize on search visibility, marketers are optimizing their profiles and posts just like long-form content. Top tactics include: • SEO optimized bios (37 percent) • Longer, keyword-rich captions (33 percent) • More evergreen posts (23 percent) • Adding ALT text (23 percent) This requires more effort, but also helps transform posts into high-performing search assets rather than short-lived social updates.

3️⃣ Organic Instagram SEO Is Outperforming Paid Ads: The shift is already visible in performance data: • 23 percent say their SEO optimized Instagram content drives more traffic than paid ads • 65 percent report boosted engagement • 54 percent see increased website traffic Organic content now represents a major acquisition channel, not just a brand visibility tactic.

4️⃣ Social Search Will Only Grow: Looking ahead, 62 percent of marketers believe social SEO will become essential for brand discovery within two years. Instagram posts and profiles now function more like mini landing pages and blog articles.

The Takeaway

Instagram’s evolution into a searchable content platform changes how brands must think about social strategy. Treat your profile like a landing page, your captions like SEO copy, and your posts like evergreen content. The brands that adapt early will reap the biggest search and engagement rewards.

💡 Go From First Prompt to Finished App Using Rocket Commands

Rocket Commands makes it possible to turn an idea into a functional app in minutes. Instead of wrestling with code, you guide the build using structured commands that update screens, generate visuals, and ship a ready-to-test app instantly.

1️⃣ Start With a Simple Prompt: Create your account on rocket.new. Enter your idea and click Build My App. Sample Prompt: “Build an AI native mobile app that helps teams track customer feedback in real time, with a home screen, feedback list, and feedback detail view.” Rocket generates the first version of your app automatically.

2️⃣ Open the App Preview and Start Editing: Select any screen and open the chat panel. This is where you control the entire build. Type / to access more than 100 structured Rocket Commands that let you change content, add features, or redesign layouts.

3️⃣ Use Commands to Build Fast: Some of the most useful commands include: • /Update Content to rewrite text • /Add Element to introduce CTAs, buttons, or new blocks • /Add Stripe Payments to set up checkout in your pricing flow • /Generate Image to create visual assets for your screens • /Restructure Layout to redesign the interface instantly These commands handle the heavy lifting behind the scenes so you can focus on flow and function.

4️⃣ Edit Specific Files When Needed: For precision changes, type @filename, such as @pages/faq.tsx. This lets you update individual files directly without touching the rest of the app.

5️⃣ Launch and Test Instantly: When you’re ready, launch the project as a PWA and copy the shareable link. You can also download the Android APK from Rocket and install it on your phone to test the app in real conditions.

The Takeaway

Rocket Commands turn app building into a guided conversation. With prompts, structured controls, and instant previews, you can go from idea to a polished, test-ready app in a single session without writing traditional code.

As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰