Make Every Email Count
🔍 Cut unsubscribes with preferences, and analyze competitors to capture AI-driven clicks
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Partnership with Section
Ten Truths and a Lie About AI in 2026 – December 9 | Free Virtual Event
After a year of AI hype, doom, and more hype, get an AI CEO’s no-BS take on what leaders need to know to thrive in the next year of AI.
On December 9, join Greg Shove, Section CEO, for an inside conversation about AI strategy (one typically reserved for Section enterprise clients).
He’ll be sharing the trends he’s already seeing in organizations, and what makes or breaks successful AI investments within a company.
Think of this as a truth serum for your AI strategy. Don’t miss this one-time only event.
💡 How to Combat Email Fatigue Before It Wrecks Your Metrics
Inbox overload is real. With 63 percent of marketers increasing send volume, subscribers are getting flooded. When fatigue hits, opens drop, unsubscribes spike, and spam complaints follow. That damage does not just hurt one campaign. It hurts deliverability long-term.
1️⃣ Monitor Metrics Closely: Watch engagement like a hawk. If opens, clicks, or replies suddenly dip, treat it like an early warning system. The faster you spot the drop, the easier it is to fix before it becomes a long-term decline.
2️⃣ Refine Your Audience: Quality beats quantity. Reconfirm interest from inactive subscribers through a re-engagement flow, then remove the ones who stay silent. A smaller list of real readers will outperform a large list of ghosts every time.
3️⃣ Segment Strategically: Segmentation consistently improves performance. Target based on demographics, purchase behavior, and engagement patterns. When emails feel relevant, people stay subscribed. When every subscriber gets the same message, fatigue accelerates.
4️⃣ Offer Better Preference Controls: Do not force people into one frequency. Build a preference center that lets subscribers choose how often they hear from you and what topics they receive. Giving them control reduces unsubscribes and preserves relationships.
5️⃣ Personalize Beyond First Name: Personalization works when it reflects behavior. Use automation for birthday campaigns, replenishment reminders, and recommendations based on past purchases. The goal is to show you understand what they actually care about.
6️⃣ Send Only Content Worth Opening: If your emails are not adding value, they are adding noise. Focus on high-quality content like tips, how-to guides, and curated insights. Weekly sends often perform best, proving consistency beats constant volume.
The Takeaway
Email fatigue is not solved by sending more. It is solved by sending smarter. Track engagement early, clean your list, segment with intent, offer preferences, personalize meaningfully, and make every email earn its place in the inbox.
💡 How to Get Your Brand Recommended in ChatGPT
If AI assistants are becoming the new discovery layer, your brand needs to show up where they pull recommendations from. Tools like Searchable help you understand how visible your business is in AI-driven results and what to improve to increase your chances of being mentioned.
1️⃣ Run a Visibility Report: Sign up for the free trial on Searchable, enter your domain, and generate a visibility report. This gives you a baseline view of how discoverable your brand is across AI and search surfaces.
2️⃣ Understand How People Find You: Review the report to identify which queries, topics, and pages are bringing people to your business. Look for patterns in intent, content formats, and traffic sources so you know what is working and what is missing.
3️⃣ Use the Searchable Agent to Build Strategy: Ask the agent to break down competitors and highlight gaps you can exploit. Sample Prompt: “Analyze my top 3 competitors (XYZ) and identify their customer acquisition strategies across search, content, and brand positioning. Show me the gaps in their approach and recommend specific tactics [my brand] can use to capture more clicks and revenue from [XYZ customer type] in the UK and US markets.”
4️⃣ Make Targeted Optimizations: Turn insights into action. Improve the pages and topics most likely to influence AI recommendations, then publish content that answers high-intent questions clearly and consistently.
The Takeaway
To earn recommendations in AI tools like ChatGPT, you need visibility signals that are easy for AI systems to understand and trust. A visibility report plus competitor gap analysis helps you prioritize the right content and optimizations so your brand becomes the obvious answer.
As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰