Make Meta’s Algorithm Work for You

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Ready for another day of staying ahead of the competition in the Growth race?

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Partnership with Syncly Social

The social listening era you know is over.

Every day, thousands of TikToks mention your brand, but your tools can’t hear them. They scrape captions while your customers speak in videos. That silence is costing you viral visibility, partnership opportunities, and real revenue.

Syncly Social changes everything. It’s the first AI tool that listens directly to TikTok videos, capturing every spoken brand or product mention, whether tagged or not, in real-time.

• Catch every mention before competitors even notice.
• Spot creators already promoting your brand and turn them into affiliates
• Track competitive sentiment, emerging trends, and viral patterns.
• Filter influencers by race, age, and location for high-precision outreach.

Top operators at Samsung, Tiffany & Co., and Adidas already use Syncly to predict what’s about to trend, not react after it does.

Your market’s voice isn’t written, it’s spoken. And every day you don’t listen, someone else does.

Book a demo call and get your free in-depth TikTok analysis today!

💡 How to Diversify Your Meta Ads Creatives 

Meta’s ad ecosystem is evolving fast, and with Andromeda, the platform’s new personalization engine, creative variety matters more than ever.

To help your campaigns perform consistently, Jon Loomer suggests a clear strategy: feed Meta with diverse creative “ingredients” so its algorithm can test, learn, and deliver the most relevant ad to every user.

1️⃣ Make Each Ad Visually Unique: Running 10 similar ads will not help Meta learn. The algorithm thrives on variety. Create distinctly different visuals, tones, and angles. Use different storylines, colors, or emotional hooks so Meta has real variety to analyze.

2️⃣ Optimize for Every Placement: Aspect ratios directly affect how ads perform across placements. A 1×1 image may look great in the Feed but awkward in Reels. Always design creatives for each space, such as Feed, Stories, and Reels, and use a mix of videos, carousels, and stills to increase your odds of success.

3️⃣ Use Meta’s Automation Tools: Leverage Dynamic Creative and Flexible Format to upload multiple visuals, videos, and text variations under one campaign. Meta will automatically test combinations and identify what converts best. Flexible Format can even turn static assets into carousels, boosting engagement without extra work.

The Takeaway

Creative diversification is not about quantity; it is about giving Meta’s AI the variety it needs to learn. Provide a range of strong, distinct visuals, let the system test and optimize, and you will see better engagement and conversions without increasing your workload.

💡 How to Prepare for BFCM if You’re Running Meta Ads 

Black Friday Cyber Monday (BFCM) is the biggest sales event of the year, but it is also the most competitive. As Jon Loomer notes, simply showing up is not enough. With ad costs and competition at their peak, careful planning is what separates the winners from the rest.

1️⃣ Plan and Build Early: Start with alignment across your team. Clarify the key details before the rush:

• Is your offer site-wide or limited to specific products?
• What are the campaign start and end dates?
• Will your email subscribers get early access or special deals?
• What creative assets do you need in advance?

Locking this down early ensures every part of your campaign runs smoothly when the season begins.

2️⃣ Use Every Channel Together: Your ads should not work in isolation. Combine efforts across Meta, email, and organic channels for consistent messaging. When your rollout feels cohesive, each touchpoint reinforces the others.

3️⃣ Focus on the Offer, Not the Structure: Do not get stuck perfecting ad sets or bidding strategies. No technical setup can save a weak offer. The creativity and value you present matter far more than the mechanics behind your campaign.

4️⃣ Start Simple: Begin with fewer campaigns and use Meta’s Sales objective with broad targeting. This helps you spend more time refining what really drives performance: your product, offer, and messaging.

5️⃣ Prioritize Creative Optimization: Your visuals are your biggest performance driver. Use correct aspect ratios for each placement, design variations for Reels, Feed, and Stories, and test multiple creative angles. Use Meta’s advanced preview tool to spot issues before launch and prevent wasted ad spend.

The Takeaway

The key to winning BFCM is early preparation and creative focus. Plan your offer ahead, coordinate your channels, and build strong, adaptable creatives. Small details handled early can make the biggest difference when ad costs soar.

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