Measure More Than ROI

Hey there 🧠

Ready for another day of staying ahead of the competition in the Growth race?

Oh and before we go ahead! If your friend sent this to you, be sure to subscribe here! So you don’t miss out on any editions.

📊 ROI vs. VOI: Rethinking Marketing Success

Measuring marketing effectiveness goes beyond just Return on Investment (ROI). While ROI is a key metric, it often overlooks intangible benefits that drive long-term brand value. That’s where Value on Investment (VOI) comes in.

Here’s how these two metrics compare and why you should track both.

1️⃣ ROI vs. VOI: What’s the Difference?

ROI = (Profit – Investment Cost) / Investment Cost. It’s useful for tracking direct revenue but falls short in measuring long-term brand impact.
VOI evaluates elements like brand sentiment, awareness, and reputation—factors that can’t always be quantified but influence business growth over time.

Action Step: Use ROI for short-term revenue insights and VOI to gauge overall brand perception and influence.

2️⃣ How Can You Measure VOI?

Unlike ROI, VOI doesn’t follow a strict formula. Instead, it’s assessed through indirect indicators like social media mentions, backlinks, customer feedback, and even employee sentiment.

Action Step: Track online conversations, PR coverage, and engagement to understand how your brand is perceived.

3️⃣ When Should You Use Each?

If you’re analyzing ad spend efficiency, ROI is your go-to metric. But for brand-building efforts—like thought leadership, influencer collaborations, or viral campaigns—VOI provides a better picture of long-term success.

Action Step: Use ROI for performance marketing and VOI for branding initiatives.

🎯 The Takeaway

A strong marketing strategy isn’t just about immediate returns—it’s about building trust and brand loyalty. ROI delivers instant results, but VOI secures long-term growth. Smart marketers track both to create a well-rounded strategy.

AI Tools to Supercharge Your Productivity

🔧 PromptimizeAI: A browser extension that enhances your AI interactions by refining and rewriting your prompts in real-time.​

📊 Quadratic AI: Engage with your data through conversational interfaces, create interactive charts, and gain insights directly from your browser.​

📝 Spinach AI: An AI assistant that automates meeting notes, generates action items and tickets, updates your CRM, and produces documents. It supports 100 languages and integrates seamlessly with your existing tools.​

📥 Gentle Invoice: An intelligent inbox assistant that utilizes AI to categorize and extract key details from your invoices, streamlining your financial management.​

🎥 OpusClip Reframe: Harness the power of AI to resize any video with a single click, simplifying your video editing process.

As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰