Measure what truly matters
📈 Discover key LinkedIn metrics for better ROI, and Claude joins Slack to simplify collaboration.
Hey there 🧠
Ready for another day of staying ahead of the competition in the Growth race?
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Partnership with Grapevine
🔥 Your Performance UGC Engine, Done-for-You
Audiences scroll past glossy branded ads - but 90% of consumers say authenticity matters when choosing brands.
That’s why Grapevine’s UGC ads consistently beat branded creative CPAs by 20%+. For scaling consumer brands on Meta, TikTok, and Google, Grapevine is your partner of choice:
- They write your briefs, source and vet creators, and handle negotiations - so you don’t waste cycles chasing contracts or managing back-and-forth
- They deliver data-driven creative iterations designed to unlock winning ads that scale
- They bring an expert creator network - from doctors and coaches to makeup artists and financial advisors - adding authority and trust to every campaign
Brands like Arrae and Honeylove scaled testing velocity and cut CPAs by over 20% with Grapevine campaigns.
💡 The LinkedIn Ads Metrics That Truly Matter
Running ads on LinkedIn sounds great when you remember it has over a billion users. But if you are not tracking the right B2B metrics, you could be wasting your budget without realizing it. LinkedIn Ads are already costly, so knowing which numbers actually drive business growth is key.
1️⃣ Measure What Really Moves the Needle: Tracking analytics is how you identify what works. Measure how headlines, visuals, and targeting perform to see which ads attract clicks and qualified leads. The more you understand this data, the better you can optimize campaigns to reach decision-makers who matter.
2️⃣ Focus on High-Value Metrics: Go beyond vanity metrics like impressions. Keep an eye on profile visits, search appearances, and audience demographics. These reveal whether your ads reach the right industries and job titles. The Social Selling Index (SSI) also matters because it shows how effectively you are building relationships and authority on the platform.
3️⃣ Prioritize Engagement and Growth Rates: Engagement metrics like click-through rate (CTR) and post-interaction rate signal resonance with your target audience. High engagement shows your message connects, while a strong CTR means your offer motivates real action.
4️⃣ Refine Your Strategy With Smarter Content: Share educational, trust-building content instead of purely promotional posts. Uploading documents like PDFs directly to LinkedIn often drives higher engagement than external links. Maintain consistency with a few core content pillars and post during your audience’s most active times.
The Takeaway
The marketers who win on LinkedIn do not rely on luck. They track meaningful data, adjust fast, and use insights to strengthen their message. Focus on connection, not just clicks, and you will see LinkedIn become a reliable channel for high-quality B2B growth.
💡 How to Use Claude in Slack
Claude can now live directly inside your Slack workspace, making it easier than ever to collaborate with AI while staying in your workflow.
1️⃣ Add Claude to Slack: Open Slack, go to Apps, click +Add apps, then search and install Claude. Grant it workspace access to complete the setup.
2️⃣ Start Chatting: Once added, you can DM Claude directly or tag @Claude in threads to get instant help. Whether you need to summarize messages, brainstorm ideas, or answer questions, Claude responds right inside Slack.
3️⃣ Use the AI Assistant Panel: Claude’s sidebar assistant can perform web searches, analyze documents, and connect to your workspace tools, helping your team work faster without context switching.
The Takeaway
Claude turns Slack into your team’s AI-powered command center. From summarizing long threads to answering project questions in seconds, it keeps conversations efficient and your workflow seamless.
As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰