Offer Smarter Not Harder

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Ready for another day of staying ahead of the competition in the Growth race?

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Partnership with Neurons

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💡 The Science of Gifting in Promotions

You’re planning a summer promo. Buy sunglasses, get a free cleaning kit. Simple, right?

Now here’s the twist: offering a voucher for that freebie instead of handing it out directly can boost sales. Sounds odd, but the research is clear.

Here’s how to choose the right approach:

1️⃣ Match Format to Gift Value: If the gift feels low in value compared to the product, offer it as a voucher. It creates a separation in the customer’s mind, making the offer feel stronger. For example, buy $160 sunglasses and get a voucher for a cleaning kit.

But if the gift feels valuable, give it directly.
Example: Buy shampoo, get a full-size conditioner.

2️⃣ Experiments Back This Up: In one test, offering a voucher for a cheap flash drive increased camera purchases more than giving the drive outright. In another, customers bought more cakes when 3 chocolates were offered directly, but more when just 1 chocolate was offered as a voucher. The same logic held true for board games and luxury truffles.

3️⃣ Why It Works: When a gift is handed out directly, people quickly compare its value to the product. If it feels cheap, it weakens the offer. A voucher, on the other hand, acts like a mental buffer. It decouples the comparison, making low-value gifts seem more worthwhile.

Skincare brand Estee Lauder offers a promo code for a travel mirror and body cream on purchases of $150 from their AERIN sub-brand

However, when the gift is valuable, removing that immediate excitement by offering it as a voucher dulls the appeal.

The Takeaway

Use a voucher when your freebie is small. Hand it out directly when it feels like a big win. This small switch in how you present the gift can significantly shift buying behavior. Always consider perceived value, and test before scaling.

💡 Build an Instagram Clone in Minutes

Want to create your own version of Instagram without writing a single line of code? You can do it in under 10 minutes using Lovable.dev. Here’s how to get started:

1️⃣ Start With a Simple Prompt:
Head to lovable.dev and type: “Build me an Instagram clone app.”
In just 2–4 minutes, the platform will auto-generate a working app layout based on that prompt.

2️⃣ Troubleshoot if Needed: If you run into an error, just click the Fix Error button. Lovable handles common issues automatically.

3️⃣ Refine the Design: Once the basic design is live, adjust it to match your vision. Update colors, layouts, or features. You control how your clone looks and feels.

4️⃣ Add the Back End: After your design is finalized, you’ll need to build in the real features. Prompt Lovable again to add functionality like:

• User sign-up and login
• Profile pages
• Photo uploads and displays
• Real-time comments and updates

5️⃣ Want Help Shipping It?: Join Lovable Shipped, a free 6-week no-code community where you learn how to build and launch real products. It’s beginner-friendly and included with any Lovable subscription.

The Takeaway

You don’t need to be a developer to build apps like Instagram. Lovable lets you prototype and ship faster than ever. From design to full-stack functionality, everything runs on prompts. Start with a clone, finish with your own creation.

As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰