Optimize Ads With Location

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5 Geotargeting Tactics for Google Ads Success

Location-based targeting can give your Google Ads campaigns a competitive edge by reaching the right audience at the right time. But success depends on execution.

Leigh Buttrey recently outlined key geotargeting strategies—both fundamental and advanced—that can help advertisers optimize ad spend and improve campaign performance.

1️⃣ Country and Regional Targeting

Ads are displayed based on a user’s country or region, making it ideal for brands operating at scale. However, this approach assumes uniform demand across all areas, which can sometimes lead to inefficient spending.

2️⃣ City and Postal Code Targeting

Targeting specific cities or postal codes is particularly effective for industries like real estate, hospitality, and professional services. While precise, it can limit reach if potential customers are willing to travel.

3️⃣ Radius Targeting

This method serves ads to users within a defined distance from a business location, making it valuable for companies that depend on foot traffic. However, it may unintentionally exclude customers in dense urban areas or fail to reach rural audiences effectively.

4️⃣ Weather-Based Targeting

Ads are triggered based on real-time weather conditions, a useful tactic for businesses that see demand fluctuations due to climate changes, such as beach resorts or heating services. Implementation typically involves Google Ads scripts or external weather APIs.

5️⃣ Competitor Location Targeting

By targeting users near competitor locations, businesses in retail, hospitality, and automotive industries can attract potential customers. This strategy requires mapping competitor addresses and setting up radius-based targeting while emphasizing unique selling points in ad copy.

The Takeaway

Geotargeting isn't just about narrowing your audience—it’s about delivering ads that align with real-world conditions and user intent. When executed effectively, these strategies can drive higher conversions and maximize ad spend efficiency.

🧠 Use AI Agents to Research Customers Before Sales Calls

AI-powered research tools can provide in-depth customer insights within minutes, giving you an edge before your next sales call. These advanced AI agents analyze multiple sources and generate comprehensive reports—saving you hours of manual research.

Steps to Research Prospects Using AI

1️⃣ Get Access to ARI: Join the ARI: Advanced Research and Insights waitlist or claim a 1-Year Free You.com PRO account for early access.

2️⃣ Navigate to You.com: Visit You.com to access multiple AI agents and models in one centralized platform.

3️⃣ Launch ARI and Enter a Prompt: On the homepage, select ARI: Advanced Research and Insights, input your query, and hit enter.

4️⃣ Generate a Detailed Report: Use prompts like: "Provide a company overview of [Company Name] for a sales call with [Prospect Job Title], including history, products, recent news, competitors, and potential pain points. Ensure data is current as of [Date]."

5️⃣ Download and Use Insights: Within minutes, ARI compiles a well-structured report covering industry trends, recent business updates, and key decision-makers—helping you tailor your pitch.

The Bottom Line

AI research agents make customer analysis faster and more effective. Instead of spending hours gathering information, leverage AI-driven insights to prepare smarter and close deals with confidence. Try it out today!

As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰