Optimize PPC without SEO loss

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Stop PPC from Stealing SEO Traffic

Think your PPC campaigns might be eating into your organic search traffic? You’re not alone. When paid clicks rise without an overall traffic increase, or organic CTRs drop despite stable rankings, it’s time to investigate. Here’s how to prevent PPC from cannibalizing your SEO.

How to Protect Your SEO from PPC Overlap

1️⃣ Audit Keyword Overlap: Not all shared keywords cause issues, but if you’re already ranking in the top spots, exclude those terms from your PPC campaigns. Focus paid efforts on keywords where your organic rank is 4th or lower to maximize reach without redundancy.

2️⃣ Use Negative Keywords Smartly: If certain keywords are already driving strong organic traffic, use exact-match negative keywords in your PPC campaigns. This prevents unnecessary ad spend while allowing related terms to trigger your ads instead.

3️⃣ Refine Brand Bidding Strategies: Bidding on your own brand can be wasteful—unless competitors are targeting your branded searches. Brand exclusion lists help ensure you’re not bidding against your own organic success, keeping your budget focused on high-impact terms.

The Bottom Line

PPC and SEO should work together, not compete. By managing keyword overlap, applying negative keywords, and refining your bidding strategies, you can maximize traffic and conversions without letting paid ads undermine organic success.

🚀 Build a Website with AI in Minutes

Creating a website doesn’t have to be time-consuming. With Wix AI, you can design and launch a fully customized site in just a few clicks. Here’s how to get started:

Steps to Create an AI-Generated Website

1️⃣ Start with Wix AI: Head to Wix AI’s website builder and click ‘Create with AI’ to begin.

2️⃣ Chat with AI: Click ‘Start Chat’ and describe your website’s purpose, industry, and style. AI will generate a tailored site profile based on your needs.

3️⃣ Generate Your Site: Once AI understands your preferences, hit ‘Generate Site’ and watch as your website takes shape in minutes.

4️⃣ Customize Your Design: Click ‘Continue with Design’, select a domain name, and tweak elements like themes, layouts, and content. Need a fresh look? Regenerate everything with one click.

5️⃣ Publish and Refine: Once satisfied, publish your site instantly or fine-tune details with Wix Editor for a fully personalized touch.

The Bottom Line

AI website builders like Wix AI make launching a professional site easier than ever. Whether you need a blog, portfolio, or business site, AI streamlines the process—no coding required. Try it today!

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