Personas decide if you rank

Hey there 🧠

Ready for another day of staying ahead of the competition in the Growth race?

Oh and before we go ahead! If your friend sent this to you, be sure to subscribe here! So you don’t miss out on any editions.

Partnership with Nebius

Cut AI Cloud Spend Before Your Next Invoice

Every extra day on AWS or Azure burns budget and pushes back your roadmap. Slow GPU queues and surprise bills quietly erode margins while your competitors sprint ahead.

Nebius ends the bleed with free migration and up to three free months, so you start saving instantly. 

Operators switching over see 30–50 % lower GPU costs and consistent pricing around $2 per hour, while training large models up to 50 % quicker with instant scaling

Teams like Recraft and Captions already trust Nebius for fast, always-on GPUs and rock-solid clusters that let them ship models without delay.

Switch to Nebius and lock in your free months before your next cloud bill hits!

💡 You Can’t Ignore Personas Anymore

The days of matching keywords to a page and calling it SEO are over. Kevin Indig explains that to succeed, you must optimize for identity and trust. That requires building personas that are lean, actionable, and rooted in real behavioral data.

1️⃣ Old Personas Miss the Mark: Traditional persona PDFs focused too much on demographics and branding. They rarely accounted for decision-makers or tied back to SEO briefs and calendars, making them ineffective in practice.

2️⃣ AI Prompts Reveal the Real Story: When a user says, “I am a solo marketer on a $2,000 budget”, they are giving away more than intent. Their role, constraints, and risk tolerance are revealed. If your content cannot address that, it will not surface in AI-driven results.

3️⃣ Mine Data You Already Have: Look into Search Console queries, site search logs, support tickets, and sales transcripts. These sources hold recurring questions, blockers, and trust signals that help define real personas. AI tools can cluster these insights quickly.

4️⃣ Create Persona Prompt Cards: Turn insights into one-page reference sheets linking goals, constraints, and trust cues directly to your content briefs and prompts. Keep them updated as data evolves.

5️⃣ Validate and Refine: Check results at 30, 60, and 90-day intervals. If engagement is high but conversions lag, add expert quotes or authoritative references to strengthen trust.

The Takeaway

AI-driven search rewards trust and identity alignment. Personas built from your own data ensure your content surfaces when it matters most.

💡 How to Create AI Visuals With Pippit’s Nano Banana Mode

Creating high-quality AI visuals no longer requires complex tools or long workflows. With Pippit AI, you can design striking images in just a few minutes using its Nano Banana mode, supported by Seedream 4.0 for added realism.

1️⃣ Sign In and Start: Open Pippit AI, sign in with your account, and select AI design from the menu.

2️⃣ Enter Your Prompt: Type in your idea or upload a reference image. Choose your preferred style from the list provided.

3️⃣ Try a Sample Prompt: For example: “Create a 1/7 scale commercialized figure of the character in the illustration, in a realistic style and environment. Place it on a computer desk with an acrylic base, show the modeling process on the screen, and add branded toy packaging beside it.”

4️⃣ Generate With Dual Models: Click Generate and let Pippit’s dual models, Nano Banana and Seedream 4.0, produce your visuals.

5️⃣ Refine and Download: Review the generated output, refine with edits if needed, and download instantly.

The Takeaway

Pippit AI gives marketers and creators a quick way to turn complex ideas into polished visuals. Its dual-model system ensures a balance of creativity and realism, helping you produce images that stand out without hours of design work.

As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰