PR Drives Modern Search

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Ready for another day of staying ahead of the competition in the Growth race?

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Don’t have the time or expertise for in-house link building? Leave it to the specialists, before AI leaves you behind.

AI is reshaping how your buyers discover products. But it only cites what it sees. 

If your content isn’t earning backlinks from respected sources, you won’t rank, and you won’t get surfaced by tools like ChatGPT, Perplexity, or Gemini.

That’s where dofollow.com comes in. They help marketing teams earn editorial links from the top 1% of sites your audience (and Google) actually trusts, like Hubspot, BigCommerce, Canva, and ActiveCampaign.

Here’s what they are going to do:

👉 Audit of your current strategy
👉 In-depth analysis of competitors' backlink profiles
👉 Low-hanging opportunities to earn authority links in the next 90 days

Earn the links AI actually cites. See it in action today.

💡 Why PR Is Now Key to Search Visibility

Search is evolving fast, and it’s not just about keywords anymore. With the rise of AI-powered results and zero-click searches, traditional SEO tactics alone can’t keep up. What’s taking center stage now? Public relations.

Here’s how PR is becoming a driving force behind online visibility:

1️⃣ Discovery Has a New Format: Search is no longer limited to ten blue links. AI-powered features like Google’s AI Overviews and conversational engines are now delivering answers directly. In fact, a large share of searches never even lead to clicks. That means if your brand isn’t part of the content being surfaced by AI, you’re not in the conversation.

2️⃣ Reputation Is Built Through Context: AI doesn’t just look at keywords. It analyzes signals of authority, credibility, and reputation. Around 61 percent of those signals come from editorial media. This includes interviews, features, and mentions of trusted publications. In short, where and how your brand is talked about matters more than ever.

3️⃣ Strategic Mentions Are the New Backlinks: If you want AI to surface your brand, you need visibility in places it trusts. That means getting featured in reputable outlets, contributing thought leadership, and aligning your messaging with key topics your audience is searching for.

To adapt, marketers should:

• Collaborate closely with PR teams to guide coverage strategy
• Offer insights that are fresh, quotable, and data-backed
• Focus on sustained presence around core industry themes

The Takeaway

Search engines are learning from how people talk about you, not just how you tag yourself. In this AI-first landscape, smart PR is not optional. It’s the new path to organic visibility.

💡 How to Track SaaS Growth with Custom GA4 Events

Out of the box, Google Analytics 4 gives you some insights. But if you want real clarity on user behavior, it is time to move beyond default settings. With custom events, you can track exactly what matters to your SaaS business—from sign-ups to feature usage.

Here’s how to approach custom GA4 events to get meaningful data:

1️⃣ Understand User Behavior First: Start by mapping the most critical touchpoints. Use Google Tag Manager to track custom events that show where users drop off or engage deeply. For instance, a “sign-up” event can reveal which landing pages convert best and help you refine your funnel.

2️⃣ Track Lead Signals: You need to know when users express buying intent. Set up events like “content_request” to identify pages that push users to contact your team or request a demo. These insights help optimize conversion points across your site.

3️⃣ Capture Navigation Trends: Want to improve your user flow? Monitor how visitors explore your site. Events like “navbar_click” tell you which navigation elements get used and from where. Use this to adjust menus and improve user experience.

4️⃣ Monitor Feature Adoption: Dig into product usage by tracking which tools or features users interact with. Set up events like “used_feature_x,” “export_html,” or “invite_teammate” to uncover patterns. These reveal what drives engagement and what features matter most to users.

The Takeaway

Custom GA4 events give you clarity where defaults fall short. By tracking user intent, navigation paths, and product usage, you get actionable insights that help you build a better product and improve conversions. With the right setup, your analytics becomes a growth engine.

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