Real Influence Lasts Longer

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Ready for another day of staying ahead of the competition in the Growth race?

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Partnership with Insense

⏳What Could You Do With 40 More Hours and Zero UGC Chaos?

You’re not short on strategy. You’re short on bandwidth.

Most marketers lose 40+ hours a month managing influencer logistics, rewriting briefs, and chasing DMs, just to get UGC that’s late or off-brand.

Insense gives you all that time back. It’s the UGC execution engine trusted by 2,000+ DTC brands, including Victoria Beckham Beauty, Solawave, and Woxer.

Here’s what those teams no longer touch:

✅ Creator sourcing + outreach to 7M+ vetted influencers
📦 Product seeding, tracking, and communication, all handled
🧠 Licensed, ready-to-use UGC delivered in under 14 days

You can even plug in a dedicated platform manager to run every campaign for you.

You stop micromanaging creators. Your team starts launching faster. Everyone wins.

💸 Get up to 20% off managed services, offer ends June 20.

Book your free strategy call now!

💡 Real Persuasion vs. Manipulation in Marketing

There’s a fine line between persuasion and manipulation. The best marketers know how to walk it without crossing it.

According to Kath Pay, ethical marketing is possible and powerful. It’s not about tricking people. It’s about helping them make confident, informed choices.

Here’s how to spot the difference:

1️⃣ Persuasion Guides, Manipulation Pushes: True persuasion clears up confusion and offers clarity. It respects the customer’s timing, goals, and intent. Manipulation, on the other hand, uses fear, shame, or pressure to force a decision that benefits the brand more than the buyer.

2️⃣ Common Manipulative Tactics: Urgency without substance. Guilt-based language. Hidden fees or misleading discounts. These shady tricks often backfire. Today’s customers are more aware than ever and can smell manipulation from a mile away.

3️⃣ What Ethical Persuasion Looks Like: It uses behavioral insights to enhance relevance and remove friction. Tactics like social proof, anchored pricing, or nudges are used to clarify, not confuse. It leans on trust, transparency, and genuine value alignment.

4️⃣ Build Long-Term Trust: Instead of pushing for the sale, inspire desire. Be clear about your offer, eliminate unnecessary complexity, and focus on serving the customer’s needs. This isn’t just more ethical—it’s also more effective.

5️⃣ Create for Humans, Not Hacks: Stop chasing algorithms. Write and design with people in mind. Use your platform to educate, support, and earn attention with respect, not tricks.

The Takeaway

Marketing that respects the customer always performs better in the long run. Lead with clarity, not pressure. When you help people make the right choice for themselves, they’ll keep choosing you.

💡 How to Translate Videos in Minutes

Want to reach global audiences without re-recording your content? You can translate your videos into multiple languages fast using HeyGen.

Here’s how to do it step-by-step:

1️⃣ Sign Up on HeyGen: Head to HeyGen and create your account. Once inside the dashboard, look for the Translate a Video option.

2️⃣ Upload or Link Your Video: You can either upload a file directly or paste in a YouTube or Google Drive URL. This makes it easy to work with existing content.

3️⃣ Choose Your Languages: Select the original language of your video and pick one or multiple target languages for translation.

4️⃣ Use Advanced Features: Click Advanced to enhance your translation. You can tweak audio timing, remove background music, clean up noise, and even enable on-screen captions.

5️⃣ Generate and Export: Once your settings are ready, hit Generate. The platform will process your video and deliver a translated version with matching voice and lip-sync.

The Takeaway

Translating video content no longer requires hiring multiple voice actors or editing teams. HeyGen makes it fast, flexible, and scalable. Whether you're localizing content for a new market or making your product video accessible in 10 languages, the process is now simple. Try it for your next campaign and watch your reach grow across borders.

As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰