Recency Effect That Sells More

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💡 Why Recency Shapes Decisions: The Availability Heuristic

Ever notice how the last thing you read, heard, or saw often becomes the first thing you bring up in a conversation? That is the Availability Heuristic at work, where our brains make decisions based on the most recent or frequent information we have encountered.

💡 Here Are Some Key Insights

1️⃣ Recency and Frequency Drive Recall: Ideas from a book you read last week or a story you saw this morning come to mind faster because they are recent. If something is both recent and frequent, it is even more likely to influence your decisions.

2️⃣ Your Buyers Think the Same Way: Your audience is overloaded with information and rarely pays as much attention to your messaging as you think. Repetition might feel overdone to you, but it helps cement your brand and key selling points in their minds.

3️⃣ Marketing Needs to Create Recency: Before launching a product, share content related to the problem it solves. If your product helps reduce email stress, talk about email frustrations in the days leading up to the launch. When you introduce your solution, the pain point will still be fresh.

How to Apply This

• Create artificial recency by priming your audience with related topics before your launch.
• Repeat your key ideas often so they become easy for buyers to recall.
• Recognize your own bias and avoid relying solely on recent online content for decisions. Talk directly to customers for deeper insights.

The Takeaway

Our brains lean on recent and frequent information when making decisions. By intentionally increasing the recency and frequency of messages about a specific problem, you make it easier for buyers to remember your solution when it matters most.

💡 How to Create a Printable Storybook with AI

Turn your child’s drawing or any hand-drawn sketch into a personalized storybook using AI. With Gemini, you can bring imagination to life in just a few steps.

💡 Here Are the Steps

1️⃣ Sign Up for Gemini: Create an account on Gemini to get started.

2️⃣ Upload a Drawing: Add your child’s drawing or any sketch you want transformed into a story.

3️⃣ Describe Your Story: In the text box, explain the tone, theme, characters, and setting you envision. Example: “[upload sketch] Create a storybook about my son’s drawing. Make it a futuristic adventure through different galaxies.”

4️⃣ Generate the Storybook: Gemini will produce a complete story with visuals based on your drawing and description.

5️⃣ Review and Refine: Check the output and make edits or regenerate until you are happy with the final version.

6️⃣ Download and Print: Save the storybook and print it for a one-of-a-kind keepsake.

The Takeaway

With Gemini, you can easily turn a simple drawing into a professional, personalized storybook. It is a creative way to preserve and celebrate imagination for years to come.

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