Run Rate Made Simple

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Ready for another day of staying ahead of the competition in the Growth race?

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💡 How to Calculate Your Run Rate

No, not your 5K time, your revenue pace. The run rate is one of the simplest yet most revealing metrics for predicting business performance. It helps you understand where your current revenue could take you if things continue at the same pace.

1️⃣ What Is Run Rate: Run rate projects your annual revenue by multiplying your current revenue by the number of periods in a year. For example, if your business makes $50,000 per month, your annual run rate is $600,000. It is especially useful for startups or growing businesses without a full year of data.

2️⃣ When to Use It: Use run rate as a quick health check or to measure the impact of a campaign or new product launch. Investors also rely on it to gauge potential scalability. For example, if you generate $100,000 in monthly recurring revenue, that translates to a projected annual run rate of $1.2 million.

3️⃣ Run Rate vs. ARR: Run rate includes all forms of revenue, both recurring and one-time, making it suitable for businesses with fluctuating income. Annual Recurring Revenue (ARR), however, applies to subscription-based businesses and focuses only on recurring revenue from signed contracts.

4️⃣ How to Calculate It:

• Define a consistent time period, such as a month or quarter.
• Add up your total revenue for that period.
• Exclude any one-time sales or outliers that distort the trend.
• Multiply by the number of periods in a year to project your annual total.
• Compare your run rate with your revenue targets to track progress.

The Takeaway

Your run rate is a quick snapshot of your business trajectory. It helps you monitor growth, identify gaps, and make faster strategic decisions. Just remember, it is a projection, not a promise; use it as a compass, not a guarantee.

💡 How to Build an AI-Native Mobile App in Minutes

Building a mobile app no longer requires months of coding or a full development team. With Rocket, you can turn an idea into a fully functional AI-native app in just a few minutes using simple text prompts.

1️⃣ Get Started: Go to rocket.new and sign up for free. Once inside, type your app idea into the prompt box. Then, choose a use case, a framework, and the screens you want to include.

2️⃣ Write a Clear Prompt: For example: “Build an AI-native app called LabelScan that lets users snap or upload a food or product label and instantly get diet-specific insights for vegan, Jain, keto, diabetic, and allergy needs. It decodes hidden ingredients, flags risks like milk, peanuts, gluten, gelatin, E-numbers, and added sugars, explains them in simple language, and suggests safer alternatives.”

3️⃣ Generate and Test Your App: Click Build My Mobile App and wait for Rocket to generate it automatically. You can then preview the app and test the core flow, such as a scan-to-results experience.

4️⃣ Add Integrations: Enhance your app by adding authentication, databases, AI recommendations, analytics, or even payment systems and chat features.

5️⃣ Launch and Share: Once ready, publish it as a Progressive Web App (PWA) using Launch on Web, and share the link instantly. You can also download the Android APK from Rocket to test the app natively on your phone.

The Takeaway

Rocket makes building and testing mobile apps accessible to everyone. With just a few prompts, you can move from concept to launch-ready app without touching a single line of code.

As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰

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