Search habits are stronger than expected

🔍 Search loyalty outpaces AI growth and Warp turns computers into coding agents

Hey there 🧠

Ready for another day of staying ahead of the competition in the Growth race?

Oh and before we go ahead! If your friend sent this to you, be sure to subscribe here! So you don’t miss out on any editions.


Partnership with Shipfusion

The Post-Purchase Blind Spot That’s Costing You

Most brands obsess over the buy button, but what happens after is where they lose the most. 

Shipfusion spent $8,000 ordering from 110+ cosmetics brands to test the full delivery experience. The findings are clear: if you ship to customers, this is your blind spot too.

👀Nearly 90% didn’t include free samples, and 1 in 10 went silent after order confirmation

🌀 33% of orders arrived scuffed, with over 10% containing damage.

📦 Nearly half invested in custom boxes, but just 36% branded the interior.

These numbers reveal a gap every operator should fear. You can’t win loyalty with a broken box or silence after checkout. Customers equate fulfillment with your brand, and if you fail here, no amount of marketing can save you.

The data doesn’t lie: most brands are leaking revenue and retention in plain sight. The ones who fix it now will own the customer relationship.

Grab the Cosmetics Delivery Files now and see what your brand is missing!


💡 AI Growth vs. Search Reality

The debate around AI replacing traditional search has been loud, but new data paints a different picture. SparkToro’s latest research shows that while AI tools are growing, search engines remain just as dominant and in some ways, even stronger.

1️⃣ Search Still Reigns Supreme: Despite AI’s rise, 95% of Americans continue to use search engines monthly. Heavy users, those searching more than 10 times per month, actually increased from 84% to 87% in recent years.

2️⃣ AI Adoption Is Impressive: About 40% of Americans now use AI tools at least once a month. Heavy adoption has surged from 3% to 21%, proving AI is becoming a regular part of workflows.

3️⃣ Growth Is Slowing: While adoption jumped quickly, the growth rate is now tapering. This suggests the AI market is maturing, moving beyond early adopters to the harder-to-convince mainstream.

4️⃣ Search and AI Are Complementary: Rather than replacing each other, the data shows people use AI and search for different tasks. Interestingly, when users adopt ChatGPT, their Google search volume often rises and stays higher than before.

5️⃣ Seasonal Dips in Both: Usage of both AI tools and search engines falls during the summer months. The drop aligns with school breaks, showing education is a key driver of activity.

The Takeaway

AI is not killing search. Instead, they’re growing side by side, serving distinct purposes in how people find and process information. For marketers and businesses, the lesson is clear: don’t buy into the hype, study your audience’s actual behavior, and meet them where they are.


💡 Turn Your Computer Into an AI Coding Agent

Coding no longer has to be slow or manual. With Warp, you can transform your computer into a powerful AI agent that handles tasks in seconds, saving you hours of effort and letting you focus on building.

1️⃣ Download Warp for Free: Head to warp.dev and install Warp at no cost.

2️⃣ Use Natural Language: Open Warp and type or speak your task in plain English. You can even attach files, images, or links to provide extra context.

3️⃣ Try a Sample Prompt: For example: “Using the attached Figma file, write the code for the new dropdown feature using React, find what files in my codebase need to be changed, and create the appropriate diffs for me to review.”

4️⃣ Execute and Review: Hit Execute, and Warp’s agent will generate a step-by-step plan, writing and organizing the code changes for you.

5️⃣ Learn and Level Up: Warp also provides tutorials so you can master the tool and quickly become an AI agent power user.

The Takeaway

Warp turns natural language into working code by acting as your AI coding agent. With instant execution, tutorials to guide you, and an exclusive discount, there’s never been a faster way to supercharge your development workflow.


As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰