Shared Audience Shared Growth Potential

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Ready for another day of staying ahead of the competition in the Growth race?

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💡 How Cross-Promotion Can Lower CAC and Boost Sales

Cross-promoting sister brands isn’t just clever, it’s a CAC-cutting, brand-boosting growth lever. And Lomi, known for its composting kitchen appliances, proves it with a smart partnership strategy that fuels both its business and its sibling brand, Pela Case.

Here’s how they’re doing it.

1️⃣ Homepage Pop-Up That Pulls Double Duty: When users hit the homepage, they’re greeted with a one-question survey. The hook? A $50 Pela Case gift card. A visual of the compostable phone case gives unfamiliar users instant context.The result: more email signups, better audience data for Lomi, and increased traffic to Pela, all in one move.

2️⃣ Limited-Time Offer Banner: Lomi adds a promo banner on its homepage offering a Pela gift card with the purchase of a Lomi 2. By injecting urgency (“limited time only”), they encourage quick action while looping in Pela organically.

3️⃣ Product Page Highlight: The same offer shows up again, louder and clearer, on the product detail page. This time, it’s not just a copy; it’s embedded in the product title itself. That means the Pela incentive doesn’t get buried or missed.

Why it works: Both Lomi and Pela align around sustainability, making the offer genuinely appealing to shared audiences. For Pela, this isn’t just exposure, it’s low-cost customer acquisition with built-in trust.

The Takeaway

Smart cross-promotion doesn’t distract, it compounds. By weaving Pela into Lomi’s user journey from pop-up to purchase, they amplify conversions, boost engagement, and double the impact of each customer interaction. If you’ve got sister brands or aligned partners, this is the playbook to follow.

🎥 Clip Viral Moments Fast with SnapCut AI

Tired of scrubbing through long videos just to find that one viral-worthy moment? SnapCut AI simplifies the process, turning full-length content into short, scroll-stopping clips in seconds.

Here’s How to Create Clips with SnapCut

1️⃣ Sign In to SnapCut: Head over to SnapCut AI and log in with your account. No complex setup, just get started.

2️⃣ Upload or Paste a Link: Drop in a video link (like from YouTube) or upload a file directly from your device. SnapCut handles both with ease.

3️⃣ Hit ‘Create Clips’: Click the “Create clips in 1 click” button. Choose your video language and sit tight, SnapCut will auto-generate up to 15 clips from your video in seconds.

4️⃣ Customize the Look: Want to tweak a clip? Resize the frame, change the caption style, and add some flair to match your brand’s vibe.

5️⃣ Add Branding Automatically: Enable ‘Brand Studio’ to instantly layer your logo, intros, or outros onto each clip, no manual editing needed.

6️⃣ Finalize and Export: Choose your preferred resolution, preview your final edits, and download your clips, individually or all at once.

Final Thoughts

SnapCut makes it easy to turn long-form content into viral-ready, social-friendly videos. Whether you're a solo creator or running a brand, this tool helps you produce polished, platform-optimized clips in just a few clicks.

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