Smarter ads this holiday season

Hey there 🧠

Ready for another day of staying ahead of the competition in the Growth race?

Oh and before we go ahead! If your friend sent this to you, be sure to subscribe here! So you don’t miss out on any editions.

Partnership with The Shift 

Knowing AI Isn’t the Problem. Applying It Is.

You’ve read the articles. Watched the demos. But if it’s not improving how you work every day, what’s the point

At The Shift AI, we don’t teach AI like a concept. We turn it into execution

✅ Build workflows that run 24/7 behind the scenes
✅ Use AI to think through ideas and not just finish them
✅ Learn to build systems that scale you, not just your output

This isn’t surface-level AI knowledge. It’s a deep performance built in 5 minutes a day.

Subscribe and get 2000+ tools, 300+ prompts, and free AI training courses. Make AI work to your advantage

Subscribe now!

💡 Google Gives Holiday Ads an AI Upgrade

The holiday season is here, and Google is arming marketers with new AI-powered tools to keep campaigns fresh, optimized, and omnichannel. From Ads to YouTube, the updates promise to make reaching shoppers easier and smarter.

1️⃣ Smarter Creative Tools: Google’s Asset Studio now offers generative AI features to quickly create ad assets. Product Studio supports scene swapping and video creation so brands can refresh campaigns without heavy production costs.

2️⃣ Omnichannel Optimization: Budgets can now be set across channels for anywhere from 3 to 90 days, helping marketers streamline spend and maximize returns during peak shopping periods.

3️⃣ AI-Powered Insights: Google Merchant Center provides AI-driven tips to optimize product listings and improve performance. These insights are designed to catch opportunities marketers might miss manually.

4️⃣ Vertical Video Support:Veo 3, Google’s AI video generator, now supports the 9:16 aspect ratio. This makes creating content for TikTok and Instagram Reels faster and cheaper, with generation costs nearly cut in half.

5️⃣ Shifts in Shopper Behavior: Over 60% of search queries are now broad and conversational, showing shoppers are researching longer and looking for inspiration rather than just products. Google suggests using AI Overviews and AI Max for Search to engage earlier in the customer journey.

The Takeaway

Google’s holiday ad updates combine generative AI, omnichannel planning, and consumer insights. For marketers, this means more efficient creative production, smarter optimization, and better alignment with how today’s shoppers search and shop.

💡 Create Professional Resumes With Claude

Building a resume that stands out can be time-consuming. Claude AI makes it simple by transforming your details into a polished, ATS-friendly CV in minutes.

1️⃣ Get Started: Sign up for Claude AI and select Claude Opus 4.1 as your model.

2️⃣ Write Your Prompt: Provide your full details and specify what you want included. For example: “Create a one-page PDF CV in LaTeX with my details below. The CV should include a professional summary, skills section, work experience with results-driven bullet points, education, and links to my portfolio, LinkedIn, or GitHub.”

3️⃣ Customize the Layout: Claude will generate a resume artifact. You can refine it with follow-up prompts or directly edit the LaTeX code using the Code button for more control.

4️⃣ Download the Final PDF: Once satisfied, click Download to save your polished CV.

The Takeaway

Claude AI takes the hassle out of resume building. By combining natural language prompts with structured LaTeX formatting, it delivers a clean, professional, and recruiter-ready CV you can easily update and refine.

As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰