Tailor Offers By Source

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Ready for another day of staying ahead of the competition in the Growth race?

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🚦 Stop Treating All Traffic the Same

Not all clicks are created equal. That’s the realization Brez had when they started diversifying traffic sources. While obvious in theory, many brands still treat all post-click experiences the same, missing huge opportunities for optimization.

Here’s what they learned (and what you can implement fast):

1️⃣ Understand Intent by Source: Each traffic source brings a different mindset:
– Meta users are passively browsing—social proof helps here.
– AppLovin users are in-game and distracted—use high-impact offers.
– Google users are actively searching—prioritize detailed product info and trust elements.

2️⃣ Tailor Pop-Ups by Platform: One universal offer doesn’t cut it. Instead:
– Use urgency-driven CTAs for gaming traffic
– Highlight bundles or discounts for paid search
– Emphasize reviews or creator UGC for social clicks

3️⃣ Adjust Email Follow-Ups: Different sources create different urgency levels.
– Game-sourced users? Follow up within 15 minutes
– Search traffic? Give them more time to consider before emailing

4️⃣ Match Offers to Mindsets: Test different types of incentives:
– Percent vs. dollar-off discounts
– Free shipping vs. BOGO
– One-time deals vs. subscriptions

5️⃣ Tag Everything: You can’t improve what you don’t track. Break down performance by source so you can optimize your flows and not just your ads.

The Test That Started It All

Brez found that a welcome sequence built for Meta traffic didn’t resonate with AppLovin users. Just segmenting pop-ups by source and A/B testing offers gave them quick wins—without hiring a giant team.

The Takeaway

Treat traffic like the varied stream it is. Customize the journey after the click, and you’ll find more conversions hiding in plain sight. Start with one small test—and scale what works.

🏠 Redesign Your Space Instantly With ChatGPT

Thinking of refreshing your home or office? With ChatGPT’s GPT-4o model, you can visualize new layouts, color schemes, and decor changes in seconds—no interior designer required.

How to Redesign Your Room with ChatGPT

1️⃣ Choose the GPT-4o Model: Head to ChatGPT and make sure you’ve selected GPT-4o. This version allows for image uploads and smart visual edits—perfect for redesign projects.

2️⃣ Upload a Photo of Your Space: Snap a picture of the room you want to redesign—bedroom, living room, office, or kitchen—and upload it directly into the chat.

3️⃣ Describe the Changes You Want: Be specific about what you’d like to see. Try prompts like: “Change the wall color to sage green and add two potted plants near the window.” Or: “Replace the couch with a minimalist white sofa and add a modern floor lamp to the corner.”

4️⃣ Review the Updated Image: Within seconds, you’ll see your redesigned room. You can keep refining—ask to swap items, adjust colors, or remove clutter until it matches your vision.

5️⃣ Bring the Vision to Life: Use the AI-generated design as inspiration. You can recreate it yourself or hand it off to a contractor or decorator to execute the changes.

Final Thoughts

Whether you're updating a workspace or giving your living room a makeover, GPT-4o makes it simple to visualize the transformation. No guesswork. No expensive design software. Just ideas turned into visuals—instantly. Try it out and give your space the glow-up it deserves.

As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰