Test These LinkedIn Formats

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Ready for another day of staying ahead of the competition in the Growth race?

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💡 3 LinkedIn Ad Types Worth Testing Now

As Google CPCs keep rising, LinkedIn Ads are proving to be a smart alternative for B2B marketers. With better campaign tools and deeper reporting features, LinkedIn’s ad platform is evolving fast.

Here’s a closer look at three of them to start testing:

1️⃣ Thought Leader Ads (TLAs): TLAs use personal profiles instead of brand pages, which makes them more relatable and engaging. Ideal for top-of-funnel awareness, they work best when focused on customer pain points and delivered in simple, visual formats. Think educational posts, downloadable guides, and how-tos. Measure success through impressions and engagement from key accounts.

2️⃣ Conversation Ads: Designed for laser-targeted outreach, these ads open a messaging thread with select audience members. Customize sender identity, subject line, and message content to test what gets the best response. They’re especially powerful for qualifying leads within high-value accounts and engaging both decision-makers and influencers.

3️⃣ Video Ads: Video is thriving on LinkedIn, especially content that feels natural and unpolished. Short, story-driven videos that focus on real use cases or challenges tend to perform best. Use them to boost awareness and connect emotionally with prospects before pitching product features.

The Takeaway

To get the most from LinkedIn Ads, explore multiple formats that support each stage of the funnel. Start with TLAs, conversation ads, and video content to drive awareness, engagement, and qualified leads. The right mix can unlock real B2B growth, without burning your budget.

💡 How to Prep for Interviews Using a Deep Research Agent

Studying for job interviews just got smarter. With ARI from You.com, you can generate a custom research brief that helps you walk into your next interview fully informed, no tab overload, no scattered Googling.

Here’s how to use ARI to research effectively and impress interviewers:

1️⃣ Start with a Targeted Prompt: Visit you.com/ari and enter a detailed prompt. For example: “I have a job interview for a [Job Position] at [Company Name]. Give me a briefing that includes company news, industry trends, competitors, and talking points that align with the company’s mission.”

2️⃣ Use Web Settings for Precision: Click the ‘Web’ tab, then open ‘Advanced Web Settings.’ Add custom data sources to focus your results on recent public and premium info. You can also narrow results by setting a specific time range.

3️⃣ Run the Agent: Click ‘Run’ and let ARI scan over 500 sources for your request. It pulls from company pages, industry news, reports, blogs, and more to give you a clear, data-rich summary.

4️⃣ Get a Custom Brief: After a few minutes, ARI delivers a comprehensive brief tailored to your role and company. It includes competitor insights, current challenges, and strategic talking points you can use to align your experience with their goals.

The Takeaway

Job interview prep doesn’t need to be a guessing game. With ARI, you get sharp, organized research in minutes so you can speak with confidence and relevance. Use it to stand out from other candidates and show you did your homework.

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