The 10 Second Ad Rule

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💡 The Science of 10-Second Ads
Insights from sciencesays

Marketers have long believed shorter ads hold attention better, but now there’s data to prove exactly how short your videos should be to boost engagement and cut costs.

1️⃣ Keep It Under 10 Seconds: Video ads that run for 10 seconds or less outperform longer ones across TV and social media. They grab attention fast, drive more clicks, and generate equal sales while costing less. Mentioning your brand early amplifies the effect even more.

2️⃣ The Results Are Clear: After analyzing 50,000+ TV ads and over 25,000 Facebook impressions, researchers found that ≤10-second ads tripled engagement compared to longer ones. On Facebook, they generated more clicks and on TV, 40% more website traffic within minutes. Brands could save an average of $285,000 in airtime for every 100 runs compared to 15-second ads.

3️⃣ Why It Works: Our attention peaks during the first few seconds of an ad and then quickly drops. Shorter ads are less intrusive and harder to skip, keeping viewers engaged and making the message stick. When the brand or product appears early, the recognition builds instantly and boosts recall.

4️⃣ Real-Life Example: Namecheap runs 20-second YouTube ads for its hosting plans. By cutting these to 10 seconds, increasing pace, and featuring Namecheap within the first few seconds, they could improve engagement and save significantly on ad spend.

The Takeaway

Ten seconds is the new sweet spot. Short, fast, and brand-forward videos not only reduce costs but also triple engagement and drive more traffic, without sacrificing impact. If your ads run longer, you’re likely paying more for less attention.

💡 How to Reach Zoomers Through Streaming
Insights from stackedmarketer

Streaming might be slowing overall, but Zoomers are still glued to their screens,and that’s a major opportunity for marketers who know where to show up.

1️⃣ Zoomers Love Streaming: Recent data shows that 82% of Gen Z actively use streaming video services, while 67.6% use music platforms. Even as other generations scale back, Zoomers are driving the momentum, making streaming one of the best ways to reach them consistently.

2️⃣ Tap Into CTV Advertising: Connected TV (CTV) ads are no longer just for big brands. They’re now accessible for smaller advertisers, too. If you want to connect with Gen Z, test campaigns on streaming services where they’re already spending most of their screen time.

3️⃣ Think Beyond Video: Podcasts present another golden opportunity. Many Zoomers pay for Spotify or Apple Music, so traditional audio ads might not reach them. Instead, integrate promotions directly into the shows or host-read segments for a more organic connection.

4️⃣ Go Interactive With Gaming: If you have a larger ad budget, explore video game advertising. It’s immersive, high-engagement, and perfectly aligned with how Gen Z spends its downtime online.

The Takeaway

Zoomers haven’t abandoned streaming; they’ve just evolved how they consume it. To reach them, combine CTV, podcast, and even gaming ads to meet them where their attention already lives. The key is to blend into their entertainment, not interrupt it.

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