The future of search

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🔍 SEO in 2025: Visual Search, AI Disruption, and the Future of Search

Search is changing faster than ever. Google’s AI Overviews have reshaped search results, while TikTok and Pinterest have ramped up their SEO efforts, making them unexpected search powerhouses. Meanwhile, AI-driven search engines like Perplexity and ChatGPT are gaining ground, challenging Google’s dominance.

To stay ahead, here are five key search trends shaping 2025 and how brands can adapt.

1️⃣ Conversational Search Is the New Norm

Instead of simple keyword searches ("Nike shoes"), users are now phrasing queries like an AI prompt ("What are the best running shoes under $100?"). AI chatbots like ChatGPT and Gemini have influenced how people structure their searches.

Action Step: Marketers must optimize content for conversational, long-form queries to align with evolving search behaviors.

2️⃣ Visual Search Is Growing Rapidly

Image-based search tools like Google Lens and Amazon Visual Search allow users to shop simply by snapping a picture. This shift is making high-quality product imagery more important than ever.

Action Step: E-commerce brands should invest in high-resolution images and optimized metadata to ensure their products are easily discoverable through visual search.

3️⃣ Search Strategies Must Expand Beyond Google

Relying solely on Google isn’t enough. Platforms like TikTok, Pinterest, and Amazon are now major search destinations. TikTok’s search bar is one of Gen Z’s favorite ways to discover products and trends.

Action Step: Businesses should optimize content for alternative search engines, especially platforms where their audience is most active.

4️⃣ Ecommerce Platforms Are Becoming Search Hubs

Retailers like Walmart and Amazon are turning into search engines themselves, influencing consumer behavior and product discovery.

Action Step: Brands should study platform-specific search trends and leverage sponsored placements on ecommerce sites to boost visibility.

5️⃣ AI Search Engines Are Entering Paid Advertising

ChatGPT and Perplexity are rolling out ad placements, allowing brands to bid on search visibility within AI-driven queries. Perplexity Shopping AI is already integrating ecommerce directly into AI search results.

Action Step: Marketers should experiment with AI-driven search ads, positioning their products as solutions to users' direct questions.

🎯 The Takeaway

SEO in 2025 isn’t just about ranking on Google—it’s about understanding new search behaviors across multiple platforms. Brands that embrace conversational search, visual discovery, and AI-driven platforms will gain a competitive edge in the evolving digital landscape.

🖥️ Create AI-generated videos with Adobe Firefly

Video creation is now faster and more intuitive with Adobe Firefly AI. Whether you’re starting from a text prompt or an image, Firefly’s AI transforms your ideas into stunning videos in just a few clicks. Here’s how to get started:

Steps to Generate AI Videos with Adobe Firefly

1️⃣ Sign Up on Adobe Firefly: Visit the Adobe Firefly website and create an account. Once logged in, explore the ‘Text to Video’ and ‘Image to Video’ options.

2️⃣ Enter a Text Prompt or Upload an Image: If using text, describe the scene in detail—include the shot type, characters, action, location, and aesthetics. Example: “A cinematic close-up of a traveler walking through a neon-lit Tokyo alley, mist rising from the ground.”

3️⃣ Generate and Customize Your Video: Click ‘Generate’ to see Firefly bring your prompt to life. Fine-tune details like camera angle, motion effects, and aspect ratio to match your vision.

4️⃣ Download and Use Your Video: Once satisfied, hit the download button to save your video as an MP4 file, ready for sharing across platforms.

The Bottom Line

Adobe Firefly makes video creation effortless, turning simple prompts into high-quality visuals. Whether for content marketing, storytelling, or design, AI-generated videos can elevate your creative projects in minutes. Try it today!

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