The Future of Search Is Social

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💡 TikTok Search Is the New Google

Gen Z is changing the search game completely. They now use TikTok for search at twice the rate of the general population and even prefer it over AI tools like ChatGPT. For this generation, discovery starts on social media, not on search engines. Ignoring TikTok today is like ignoring Google in its early years.

1️⃣ What TikTok’s Creator Search Insights Tool Does: Creator Search Insights reveals what people are searching for on TikTok. It highlights trending queries with sharp spikes in volume, uncovers content gaps, and provides AI-generated guidance for each topic. If you have more than 1,000 followers, it even shows what your specific audience is looking for. This turns content creation from guesswork into precision targeting.

2️⃣ The Tool’s Limitations: While it’s great for spotting demand, the tool has some blind spots. It does not display exact search volume, lacks historical data, and offers no visibility tracking for your own content or your competitors. That is why pairing it with specialized TikTok SEO tools gives you a fuller picture of reach and performance.

3️⃣ How to Adapt: Treat TikTok as a full-funnel marketing channel. Use Creator Search Insights to identify rising topics, validate them with Google Trends and your analytics, then create content designed to answer those questions directly on TikTok. The goal is to be discoverable where your audience already searches.

The Takeaway

Search behavior has moved beyond browsers. TikTok now acts as both a discovery engine and a purchase driver. By adapting your strategy early, you can capture attention where curiosity begins and conversions follow.

💡 How to Give Your Marketing Team Superpowers with AI Agents

Imagine running market research, campaign design, and creative execution in minutes instead of weeks. That’s exactly what Lindy.ai enables. Its AI CMO agents act as a digital marketing team that researches, analyzes, and creates for you, all in one place.

1️⃣ Set Up Your AI Agents: Go to lindy.ai and sign up for free. From the homepage, install the AI CMO agents for research, analysis, and creative support. Each agent handles a specific role in your marketing workflow, letting you build an AI-powered team customized to your needs.

2️⃣ Start with Research: Begin with the research agent. Enter your business website and watch as it studies your competitors, builds a detailed marketing strategy, crafts messaging frameworks, and even generates creative assets. Everything is modular, so you can use each agent individually or as a connected system.

3️⃣ Access Everything in Airtable: Once your agents complete their work, all output, from campaign briefs to visuals, is neatly organized in an Airtable workspace. You can review, edit, and collaborate without chaos or clutter.

4️⃣ Launch Your Campaigns Faster: With Lindy’s AI CMO agents, your marketing team can move from idea to launch at lightning speed. Use them to test creative directions, refine positioning, or build entire campaigns effortlessly.

The Takeaway

AI agents are not just tools; they are digital teammates that expand your marketing capacity. By integrating Lindy.ai into your workflow, you give your team the power to research smarter, create faster, and execute campaigns that convert with less effort.

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