The intent behind follows

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Ready for another day of staying ahead of the competition in the Growth race?

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Partnership with Semrush

The Data’s Clear. Here’s How E-commerce Actually Changed.

The Semrush × Statista 2025 Ecommerce Report analyzed billions of visits and sales signals across 190 markets, and the data points to a full reset in how people buy, click, and convert.

Here’s what’s reshaping marketing playbooks right now:

• Video-led landing pages convert 42% higher than static ones; attention now drives trust.• 46% of shoppers buy from the first brand they click, making recall a revenue lever.• AI-generated shopping queries are growing 8× faster than organic. 

These shifts are reshaping the fundamentals: tariffs redirecting traffic, U.S. retailers gaining share, and paid search reclaiming top performance. 

Download the full playbook to see what these shifts mean for your marketing strategy.

💡 When To Build Likability Versus Credibility On Social Media

Not all followers come for the same reason. Some open social apps to be entertained. Others are actively looking for answers. Treating both groups the same is where many brands go wrong.

Large-scale research shows that what people expect from your content should determine how positive or balanced your messaging is.

1️⃣ Match Content To Audience Intent:If people come to your page for entertainment, positivity works. Think cheerful, try on videos, behind-the-scenes moments, and lighthearted formats. Likability grows through consistency and good vibes.If people come looking for information or solutions, credibility matters more. In that case, balanced content performs better. Honest reviews, comparisons, and even acknowledging limitations can build trust faster than constant praise.

2️⃣ Balanced Content Signals Credibility:Across an analysis of more than 27 billion following decisions on platforms like Yelp, Goodreads, Instagram, and X, a clear pattern emerged.When users searched for information, accounts with balanced opinions attracted significantly more followers than overly positive ones. On Yelp, profiles with average ratings performed far better than those that were always glowing or always negative. Balance made them feel more trustworthy.

3️⃣ Positivity Wins When Entertainment Is The Goal:When users were browsing for fun, the pattern flipped. Highly positive content drove more followers. People cared less about objectivity and more about enjoyment. This explains why lifestyle creators and entertainment-driven brands grow faster with upbeat, feel-good content.

4️⃣ Trust Signals Can Offset Positivity:When credibility was the goal, external trust markers mattered. Verified accounts on platforms like Instagram and LinkedIn attracted followers even when their content leaned more positive than balanced. Authority cues helped fill the trust gap.

5️⃣ Why This Pattern Works:People follow accounts for two core reasons. To learn or to be entertained. When learning, they want nuance and honesty. When relaxing, they want optimism and ease. The same content strategy cannot satisfy both equally.

Real Life Example:

Sult, a fast-growing electrolytes brand, built its early audience with entertaining social content that people enjoyed watching. The challenge is that fun followers are not always buyers. To attract more high-intent customers.

Sult can shift part of its content toward credibility by explaining the science behind electrolytes, answering common performance questions, and showing behind-the-scenes product development, including what did not work. This helps convert entertainment-driven attention into purchase-ready trust.

The Takeaway

Your social strategy should start with one question. Why are people here? If the answer is entertainment, lean into positivity. If the answer is information, lean into balance and transparency. Align tone with intent, and follower growth becomes more predictable.

💡 How To Build a Fully Functional Mobile App Without Coding

Building a mobile app used to mean hiring developers, choosing frameworks, and waiting weeks for a first version. AI builders are changing that. Now you can go from idea to a working mobile app using prompts and a few setup choices.

Here is how Rocket makes it happen.

1️⃣ Start With A Prompt, Not A Product Spec:Sign up at rocket dot new. Then type your idea into the prompt box. You will choose a use case, a framework, and the screens you need. The better your prompt, the better the first build.

2️⃣ Describe The App Like A User Journey:A strong prompt explains what the app does and what the user experience should feel like. For example, an AI native app that matches job seekers with roles using a résumé or job description, then outputs compatibility insights, rewrites résumés, and predicts interview questions.

3️⃣ Generate The App In One Click:Click Build My Mobile App and let Rocket generate the full build. This produces a functioning app structure without you writing code, so you can immediately move from concept to something testable.

4️⃣ Test The Flow Before You Add Complexity:Preview the app and validate the core scan to results flow. The goal is to confirm the experience works end-to-end before you add integrations or extra screens.

5️⃣ Add Native Features As Building Blocks:Once the foundation is solid, you can layer in integrations like authentication, database or image storage, AI suggestions, analytics, and optionally payments, email, or chat.

6️⃣ Launch On Web Or Install On Android:You can launch as a PWA using Launch on Web and share a link instantly. If you want a native test, download the Android APK and install it on your phone to try the experience directly.

The Takeaway

AI app builders reduce mobile development to clarity and iteration. If you can describe the user journey well, you can generate a working app fast, test it immediately, and then add integrations only when the core experience is proven.

As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰