The power of ethos advertising

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Partnership with Insense

Find your perfect influencers in 48hrs - who actually follow the brief!

UGC delivers 4× higher CTRs and 50% lower CPC than traditional ads.

But... trying to source & manage creators yourself is time-consuming.

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Major eComm brands are using Insense to find their perfect niche creators and run diverse end-to-end collaborations from product seeding and gifting to TikTok Shop and affiliate campaigns, and whitelisted ads.

• Quip saw an 85% influencer activation rate with product seeding
• Revolut partnered with 140+ creators for 350+ UGC assets
• Matys Health saw a 12x increase in reach through TikTok Spark Ads

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💡 Why Ethos Makes Advertising More Persuasive

Some ads instantly feel trustworthy, and that is no accident. This effect comes from ethos, one of Aristotle’s classic persuasion techniques, and it remains one of the most effective tools in modern marketing. Ethos answers the question every customer is asking: Why should I trust you?

1️⃣ Engage With the Community: Show your brand is more than profit. Sharing involvement in causes or community efforts demonstrates values that build credibility.

2️⃣ Let Customers Speak: Testimonials are powerful proof. Ads featuring real customer quotes allow new buyers to picture themselves having the same positive experience.

3️⃣ Put a Face to the Brand: Featuring the founder or team members in ads creates a personal connection and communicates competence. A simple, friendly photo can convey trustworthiness without words.

4️⃣ Use Familiar Endorsements: Celebrity or influencer partnerships build credibility quickly. Even smaller businesses can boost trust by collaborating with local figures who feel relatable to their audience.

5️⃣ Highlight Proof and Awards: Certifications, awards, and accreditations serve as external validation. Displaying them prominently helps overcome skepticism and reassures potential customers.

The Takeaway

In today’s skeptical market, trust is a competitive advantage. By weaving ethos into your advertising through community engagement, testimonials, human connection, and credible endorsements, you can strengthen loyalty, win referrals, and grow more sustainably.

💡 How Influencers Drive Direct Sales
Insights from stackedmarketer

Influencers are no longer just awareness drivers. For younger consumers, they have become a core sales channel, shaping both online and offline purchasing decisions.

1️⃣ Creator Commerce Is Growing: New stats reveal that 66% of millennials and 73% of Gen Z have purchased products directly from creators online. This shows the creator’s role has shifted from inspiration to transaction.

2️⃣ Influence Extends Beyond Online: It is not just about digital sales. Around 58% of millennials and 60% of Gen Z have made in-store purchases influenced by creator content.

3️⃣ Social Feeds Are the New Storefronts: Instead of starting on a brand’s website, the customer journey begins on social media. Creators act as both tastemakers and trusted retailers in this new path to purchase.

4️⃣ Empower Creators as Sellers: Do not just treat creators as exposure channels. Equip them with affiliate links, promo codes, and storefronts so they can convert influence directly into measurable sales.

The Takeaway

Creators should be seen as an extension of your sales team. With the right tools and partnerships, they can turn influence into revenue and drive conversions more effectively than traditional advertising.

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