The power of SEO PPC

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Ready for another day of staying ahead of the competition in the Growth race?

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Partnership with Portless

📦 Still Waiting 60–90 Days for Inventory? You’re Losing BFCM Sales

This Black Friday/Cyber Monday season, every day of delay costs revenue.While competitors wait three months for shipments, your shelves stay stocked and campaigns keep running when you partner with Portless. 

Here’s what Portless unlocks right now:

✈️ Ship directly from the factory to customers in just 6 days
📦 Restock best-sellers in 3–5 days (not 3 months)
🚀 Launch and test new products instantly without warehousing risk
💸 Cut lead times by 90% and free up 30–40% more cash every month

Instead of waiting a quarter to break even, Portless brands shrink CAC payback to 7–14 days, recycling cash into ads, launches, and scale, exactly when holiday demand peaks.Speed isn’t just an advantage for BFCM; it’s the moat that decides who wins the season.

Get a custom quote for your brand now →

💡 Why SEO and Paid Media Must Work Together

AI Overviews are reshaping search, cutting into clicks, and making performance data less transparent for both SEO and PPC teams. The best way forward is no longer keeping them separate but combining their strengths to build smarter strategies.

1️⃣ Fill the PPC Visibility Gap: Google Ads lumps all AI-related ad placements into one category, leaving paid teams without clarity. Since SEOs already monitor SERPs closely, they can provide the missing context that helps guide smarter PPC decisions.

2️⃣ Track Keywords Triggering AI Overviews: SEOs can flag which paid keywords generate AI summaries. This allows PPC teams to shift budgets away from underperforming queries and double down on terms still driving traffic.

3️⃣ Use AI Overviews as Research: The language inside AI summaries reveals what tone Google believes users want. SEOs can extract those recurring phrases, and PPC teams can test ad copy that mirrors the winning style. If AI emphasizes “budget-friendly,” ads echoing that may perform better.

4️⃣ Gain Competitive Intelligence: AI summaries often introduce new competitors before they appear in auction insights. SEOs spotting them early can give paid teams a head start in launching conquest campaigns.

The Takeaway

The line between organic, paid, and AI-driven search is fading. SEOs bring real-time insights into shifting SERPs, while paid media teams bring the agility to act fast. Together, they form a partnership that is no longer optional; it is essential for success in the AI search era.

💡 Create and Edit Canva Designs With ChatGPT

Designing in Canva can be faster and more personalized when paired with ChatGPT. By connecting your Canva account, you can create variations of templates, customize them with prompts, and save hours of manual editing.

1️⃣ Start in Canva: Open Canva and either create a new template or select one you have already designed.

2️⃣ Connect Canva to ChatGPT: In ChatGPT, click the + button, go to Connectors, and link your Canva account.

3️⃣ Write a Prompt: Be specific about what you want. For example: “Open my [template name] in Canva. Create four personalized variations with custom messages for different occasions: John (promotion at work), Sara (graduation celebration), David (new home purchase), Emily (first marathon). Keep the design style consistent but update colors, text, and small elements to reflect each event’s mood.”

4️⃣ Generate Variations Automatically: ChatGPT will duplicate your template and insert personalized text into each version.

5️⃣ Polish in Canva: Open your variations, refine the layouts, tweak fonts, or adjust colors to align with the mood of each event.

6️⃣ Download and Share: Export the final versions as images or PDFs and share them across your channels.

The Takeaway

With ChatGPT and Canva working together, you can scale your design efforts, create personalized assets in minutes, and maintain brand consistency across multiple variations. It is a simple workflow that makes your creative process smarter and faster.

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