The Psychology Behind Empty Inboxes

Hey there 🧠

Ready for another day of staying ahead of the competition in the Growth race?

Oh and before we go ahead! If your friend sent this to you, be sure to subscribe here! So you don’t miss out on any editions.

Partnership with SurfsharkSay Goodbye to Annoying Ads with CleanWeb by Surfshark

Tired of a web cluttered with ads, trackers, and malware? CleanWeb from Surfshark brings back the cleaner, safer internet experience you remember.

Here's what makes CleanWeb different:

• Blocks Ads & Trackers: Enjoy a distraction-free browsing experience.

• Stops Malware Before It Hits: Stay protected while you surf.

• Works on All Your Devices: One tool, total coverage.

• Bundled with a Top-Rated VPN: Secure your connection, especially on public Wi-Fi.

Already trusted by thousands, CleanWeb is the all-in-one online protection you didn't know you needed.

Limited-Time Offer: Get Surfshark + CleanWeb for just $2.19/month (86% off)—plus 3 months FREE.

Reclaim a clean, safe internet today.

Get the Deal Now!

💡 What Inbox Zero Teaches Us About Email Strategy

For many, a clean inbox feels like a small victory. It gives a sense of completion, order, and control. But what does this behavior mean for email marketers?

1️⃣ It Is Not Just About Clutter: Inbox Zero is less about tidiness and more about psychology. People are not just “checking emails” but scanning for value, updates, tasks, deals, confirmations, or even a bit of gossip.

2️⃣ Tyler Cook’s Insight: After analyzing inbox zero habits and advice columns, Tyler Cook found that users approach their inbox with intent. They are actively filtering and prioritizing based on what they need in that moment.

3️⃣ Timing and State of Mind Matter: Instead of only focusing on subject lines or open rates, think deeper. Consider:

• How your audience manages email
• Their mindset on different days
• When they are most receptive to certain types of content

4️⃣ Match Content to the Moment: Rather than sending productivity tips on a hectic Monday, try sending a Sunday evening email titled “Weekend Reset: Plan Your Week in 10 Minutes.” It meets readers where they are, calm and prepared.

The Takeaway

Great email marketing is not about hacks or tricks. It is about understanding the rhythm of attention. When you align your messages with how people actually use their inboxes, you create more impact and less noise.

💡 Get Real-Time Meeting and Web Insights with Fireflies AI

Fireflies.ai is more than a meeting transcription tool. It gives you instant answers from your meetings and the web, all in one place. Here’s how to get started:

1️⃣ Create Your Account: Go to Fireflies.ai and sign up with your email. Choose your preferred meeting language. You can invite teammates, but it is not required to begin.

2️⃣ Turn on Auto-Join: Enable Fireflies to automatically join and transcribe all your meetings. No more scrambling for notes or follow-ups.

3️⃣ Ask for Anything: During or after a meeting, just ask Fireflies:

• “Who mentioned budget?”
• “What were the action items from the first 10 minutes?” It can pull quotes, decisions, summaries, or speaker-specific insights instantly.

4️⃣ Search the Web Mid-Meeting: Need to check something live? Just say “Hey Fireflies” or type /ff to search the web from inside your meeting. Try: “What are the latest market trends in online retail? Include your sources.”

The Takeaway

Fireflies help you stay fully present while capturing everything behind the scenes. It combines meeting intelligence with real-time search to keep you informed without leaving the conversation.

As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰