The secret to packed webinars

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💡 Get More Qualified Attendees to Your Webinars

A good webinar email is not just a request to click or register. It is a request for someone's time and focus. Most companies list the date, time, speaker photo, and think that is enough. But it rarely answers the most important question: why should the reader care?

Joe Cunningham shared a better approach to writing webinar promotions that actually get people to show up. Here’s the breakdown:

1️⃣ Start with the Right List: Define your audience clearly. A VP of sales and a new SDR face different problems and need different messaging. Sending generic invites lowers engagement and can damage your email deliverability.

2️⃣ Create a Real Offer: Even if your webinar is free, the audience still pays with time and attention. Make the value of attending obvious. What outcome or insight will they gain? If your speaker is not well-known, highlight their unique experience or practical frameworks.

3️⃣ Clarify the Message: Before writing copy, define the core idea. Why is this topic timely or relevant? Connect it to current trends or pain points that your audience already feels.

4️⃣ Write with Structure: Start with a strong angle, then craft your hook. Choose a copywriting framework that supports your idea, like AIDA or PAS.
For example:
Problem: AI tool overload
Agitation: Confusion and wasted budget
Solution: A clear framework to simplify your stack and win leadership support

This makes your webinar feel important, useful, and worth attending.

The Takeaway

Successful webinar emails are built on relevance and clarity. Know your audience, craft a compelling offer, and use a structured message to earn attention. That is how you get more qualified attendees who actually show up.

💡 Automate Complex Workflows with ChatGPT Agent

If you’re using ChatGPT on the Pro plan, you now have access to Agent Mode—a powerful tool designed to handle strategic, multi-step work with a single prompt. From presentations to reports, this agent can deliver ready-to-use files in minutes.

Here’s how to get started:

1️⃣ Log In to ChatGPT Pro: Access the latest features by signing in with a Pro subscription. Agent Mode is available under the Tools tab.

2️⃣ Select a Use Case: Inside Agent Mode, choose from templates like presentations, reports, spreadsheets, business plans, and more.

3️⃣ Write a Detailed Prompt: The more context you give, the better the result. Be clear about the format, structure, audience, and the insights you want. Sample Prompt: “Create a strategic presentation on agtech solutions such as vertical farming, drought-resilient crops, and precision agriculture. Focus on global food security, include regional data, compare environmental and cost impact, and conclude with an investor-ready roadmap.”

4️⃣ Get a Downloadable File: The agent processes your input and returns a full document that is structured, insightful, and editable. You can use it as-is or customize it further.

What You Can Build

Use the agent to create strategy decks, deep-dive research reports, financial models, competitive overviews, and long-form plans. It is ideal for professionals who need speed without sacrificing depth or quality.

The Takeaway

ChatGPT Agent turns complex instructions into structured output with surprising accuracy. It saves hours of work and helps you deliver polished business content with less effort. All you need is a clear prompt and the right use case.

As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰