This is how Google sees your site

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Ready for another day of staying ahead of the competition in the Growth race?

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💡 Read Google Like a Pro

Most people think Google Search Console’s URL Inspection tool just checks if a page is indexed. But it offers far more. It is your direct line into how Google sees and processes your content.

Here is how to unlock its full value:

1️⃣ Confirm Indexing Status: Enter any URL and you will see if it is on Google or not. If not, the tool will tell you why. Issues like noindex tags, crawl blocks, redirects, or low quality can block visibility.

2️⃣ Request Indexing: After fixing problems or publishing new content, click Request Indexing. This pushes your URL into Google’s crawl queue. Use it wisely on pages that are ready and strategically important.

3️⃣ See What Google Sees: Use the View Crawled Page or run a Live Test to see the page exactly as Googlebot does. This includes final HTML, screenshots, loaded resources, and any JavaScript errors. Especially helpful for dynamic or JavaScript-heavy sites.

4️⃣ Validate Fixes in Real Time: Live Test gives immediate feedback on crawlability and indexability. You can compare the current live version with the last indexed version. If the live version looks good, go ahead and request indexing again.

The Takeaway

The URL Inspection tool is not just a checklist. It is your SEO debugging console. Use it to confirm fixes, catch JavaScript issues, and make sure every critical page is ready for visibility. The insights are there; you just have to look.

💡 You Are Probably Using Too Many Tools
Insights from stackedmarter

The average marketer’s tech stack has exploded. What began with a CMS and a few ad platforms now includes CRMs, AI tools, design apps, SEO software, analytics dashboards, and more.

Back in 2011, there were 150 martech tools. Today, there are over 15,000. That is not a typo.

Choice fatigue is real. Every new tool promises more productivity, more automation, and more scale. But what you actually get is more logins, more dashboards, and more complexity.

This does not just slow you down; it adds to burnout.

Here is what you can do about it:

1️⃣ Run a Quarterly Tool Audit: List every tool in your stack. Identify overlaps, check usage data, and assess which tools still serve your current goals.

2️⃣ Remove Redundancies: If two tools do the same job, consolidate. Use the one that integrates better or gives your team fewer headaches.

3️⃣ Ditch What No One Uses: Many tools get purchased, onboarded, and then forgotten. Cancel the subscriptions you are not using. Clarity starts with cutting.

4️⃣ Prioritize Simplicity: The best tech stack is the one your team actually uses well. Fewer tools used consistently will outperform a bloated stack every time.

The Takeaway

The martech landscape is bigger than ever. But more tools do not mean better results. If your stack feels like a maze, it is time to simplify. Sometimes using less tech is the smartest move you can make.

As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰