This map gives you a winning edge

Hey there 🧠

Ready for another day of staying ahead of the competition in the Growth race?

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Partnership with Portless

📉 Stuck Waiting on Inventory? Paying Tariffs Upfront? You Don’t Have To Anymore

The recent tariffs have majorly delayed the selling season for DTC brands that waited for the tariff cuts or ran out of inventory. 😓

And for the next 90 days, tariffs have been reduced - but this might not be enough time to get inventory where you need it, plus, you're still dealing with a 30% tariff.

Portless is here to help.

🚢 While competitors' inventory sits on a boat for 60-90 days, you could be:

• Restocking best-sellers in 3-5 days
• Selling within days of manufacturing
• Freeing up more working capital
• Paying tariffs only after customers pay you

📦 Turn 6-week delays into 6-day deliveries directly from China.

Portless lets you take back control of your inventory and start leveraging tariff deferment today. 

Contact Portless today!

💡 Outsmart Your Rivals With a Map

Keeping tabs on competitors is not a new idea. But turning that awareness into a real advantage? That is where competitive mapping comes in.

This process goes beyond research. It gives you strategic clarity, sharper messaging, and more confident sales conversations.

Here is how to do it:

1️⃣ List Your Competitors: Start with the obvious ones. Then include indirect players and any product your audience considers a substitute. This makes your analysis more realistic and complete.

2️⃣ Analyze Their Positioning: Study their websites, reviews, feature pages, and ads. Use platforms like G2, Capterra, or Gartner to understand what customers like, what they complain about, and how each competitor describes its value.

3️⃣ Build a Comparison Matrix: Layout matters. Create a table that compares features, messaging, pricing, strengths, and weaknesses. Highlight what each product does best and where it struggles.

4️⃣ Find Your Edge: Where do your competitors leave gaps? Where does your product solve the problem better? Use this to shape clear positioning that challenges the status quo and speaks directly to your audience’s needs.

5️⃣ Keep It Updated: Include recent product launches, funding news, and positioning shifts. The market moves fast, and your map should evolve with it.

The Takeaway

Competitive mapping is not just a one-time task. It is a strategic habit. Done right, it arms your team with better messaging, better differentiation, and better customer conversations. Small effort now. Big advantage later.

💡 Build a Mini App With a Prompt

App development no longer requires hours of coding or complicated environments. With Claude, you can create functional web apps using natural language prompts.

Here is how to get started:

1️⃣ Sign Up and Navigate to Artifacts: Head to Claude and sign in. On the left panel, click Artifacts, then select New Artifact, followed by Apps and Websites.

2️⃣ Describe Your App Clearly: Write a detailed prompt explaining what the app should do, what it should look like, and how it should behave. Be specific about layout, features, colors, animations, and behavior.

Example: Build a colorful task list app where each task appears as a pastel sticky note with done and delete buttons. The app should be mobile-friendly and include smooth animations. Keep the code in one file and add comments to explain it.

3️⃣ Let Claude Generate It: After a few seconds, Claude will respond with a full HTML, CSS, and JavaScript file. It will include exactly what you asked for, neatly commented and ready to use.

4️⃣ Test and Reuse Anywhere: Once generated, test your app directly in the Claude interface. If it works, you can copy the entire code block and use it on your own website, portfolio, or prototype.

The Takeaway

Claude makes app creation accessible with zero setup. All you need is a clear prompt. From hobby projects to fast mockups, this workflow saves hours and opens new creative possibilities. Just type, test, and ship.

As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰