Turn Demos Into Decisions

šŸŽÆ Discover how winning demos build trust, and craft stunning carousels with ChatGPT.

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Partnership with Playbookz

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šŸ’” How to Turn Demos into Conversions

Most product demos flop because they focus on showing features instead of solving real problems. A great demo isn’t a tech walkthrough; it’s a story that makes buyers believe you can fix what’s broken. Elmer Boutin’s advice? Shift from ā€œlook what we builtā€ to ā€œhere’s how it helps you.ā€

1ļøāƒ£ Lead with the Problem, Not the Product: Your demo should speak the customer’s language. Skip memorized scripts and start by understanding what frustrates your audience most. Talk to users, listen to support calls, and ask your product team what issues they’ve seen. When you show up with genuine insight into the customer’s pain, your product instantly becomes relevant.

2ļøāƒ£ Know the Competition Better Than They Do: Every demo is a quiet comparison against alternatives. That means you need to know where others fall short. Research competing solutions and highlight your edge subtly through use cases. Frame your demo around a shared pain point and demonstrate how your product resolves it faster, simpler, or smarter than anyone else.

3ļøāƒ£ Make It Conversational, Not Corporate: Scripts sound robotic, but unstructured rambling sounds careless. The sweet spot is knowing your story well enough to adapt it naturally. Stick to two or three key value propositions that align with customer priorities. Keep a shared library of visuals, slides, and phrasing so your brand feels consistent no matter who delivers the pitch.

4ļøāƒ£ Handle Curveballs with Confidence: When tough questions arise, resist the urge to over-explain. Answer what you can clearly, and for complex points, jot them down and promise to revisit. This shows you’re listening and keeps the discussion flowing without derailing momentum.

The Takeaway

A winning demo isn’t about proving capability; it’s about proving empathy. When you center the customer’s challenges and guide them to a clear, confident ā€œyes,ā€ you turn a product showcase into a trust-building experience.


šŸ’” How to Create Visual Carousels with ChatGPT

Designing engaging carousels no longer needs hours of formatting or design skills. With ChatGPT and Canva working together, you can generate a professional, on-brand carousel post in minutes. Here’s how to make it happen.

1ļøāƒ£ Activate the Canva Plugin: Head to ChatGPT, type ā€œ@canva,ā€ and select the plugin. This integration allows you to design directly inside ChatGPT. You can start with your own idea or upload a document to build visuals from your existing content.

2ļøāƒ£ Write a Strong Prompt: Your prompt decides how well your carousel performs. Use this proven structure: ā€œWrite a 5-slide LinkedIn carousel on [topic]. Slide 1: Bold, curiosity-driven hook. Slides 2–5: One actionable insight each (≤35 words). Slide 6: Strong CTA (follow, comment, or save). Keep it conversational and skimmable.ā€ This approach ensures each slide captures attention and drives engagement.

3ļøāƒ£ Generate and Customize Designs: Once your copy is ready, type: ā€œ@canva Create a 6-slide LinkedIn carousel using this content [paste slides]. Keep the copy exactly as provided. Use a clean, modern style with bold text, white space, and a mobile-friendly layout.ā€ ChatGPT will create four unique design options. Preview them, pick your favorite, and open it in Canva for final tweaks before downloading.

The Takeaway

Combining ChatGPT’s content generation with Canva’s visual power turns your ideas into scroll-stopping carousels. With the right prompts and small edits, you can go from concept to polished creative faster than ever.


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