Turn Insights Into Impact

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Ready for another day of staying ahead of the competition in the Growth race?

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📊 How to Tie Audience Research to Business Growth

Audience research often gets overlooked by leadership—not because it isn’t valuable, but because it isn’t presented in business terms. If you want buy-in from the C-suite, you need to translate insights into outcomes.

Here’s how to make audience data speak executive language:

1️⃣ Frame It Like ROI: Don’t just share findings—show impact. Instead of saying, “Users prefer video tutorials,” say, “Switching to video tutorials increased conversion rates by 18%, generating an additional $320K in quarterly revenue.” Executives don’t care what users like—they care what moves the needle.

2️⃣ Prove It’s Cross-Functional: Audience insights power more than just marketing:
– Product teams use it to build better features and refine UX
– Sales teams sharpen messaging, handle objections, and qualify leads faster
– Customer support anticipates pain points and delivers better service

3️⃣ Make It About the Numbers: When in doubt, quantify. Show how refined targeting could reduce customer acquisition costs or increase LTV. For example: “Applying these insights could reduce CAC by 22%, saving $450K annually.” Now you’re speaking their language.

4️⃣ Pitch It Like Strategy: Turn your findings into a short, sharp presentation. – Start with business goals – Connect audience insights to tangible KPIs – End with actionable next steps and projected results

The Takeaway

Audience research isn’t fluff—it’s a strategy driver. The trick is translating soft data into hard business value. If you can tie insights to revenue, retention, or efficiency, the C-suite won’t just listen—they’ll fund your next idea.

📬 Want Higher Email Conversions? Restock and Hit Send
Insights from stackedmarketer

Looking to boost your email conversion rates? The answer might be sitting in your inventory system. One of the highest-performing email types in 2024 wasn’t flashy campaigns or holiday blasts—it was restock alerts. 

Here’s why they’re outperforming the rest:

1️⃣ Back-in-Stock Emails Are Gold: Data shows restock emails convert more than twice as well as welcome sequences. Why? They target a warm audience—people who already wanted the item, missed out, and are ready to act fast.

2️⃣ They Reach Eager Buyers: Restock alerts often go to past buyers or loyal subscribers who’ve been waiting for a product’s return. The urgency is built-in. Even new customers jump at the chance before it disappears again.

3️⃣ Welcome and Cart Emails Still Work: Welcome emails come in second, followed by cart abandonment—both hovering just below 3%. These flows target colder leads, so their solid performance is still a win. But they require more nurturing to convert.

4️⃣ Reviews Drive Revenue Too: Emails that ask for or share product reviews? Surprisingly effective. With over 1% conversion rates, they prove that social proof can turn interest into action.

5️⃣ Skip the Cross-Sell—Most Times: Post-purchase cross-sell emails didn’t fare well. Customers are less likely to buy again right after completing an order—especially if it means restarting the process. Instead, cross-sell during checkout. Offer bundles, complementary items, or discounts for buying more right away.

The Takeaway

Restock emails hit the sweet spot of relevance, urgency, and timing. If you're not sending them, you're missing out on low-hanging revenue. Build the flow, tag the buyers, and watch conversions climb.

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As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰