Turn Seasonality Into Profit

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Ready for another day of staying ahead of the competition in the Growth race?

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💡 Why Seasonal PPC is More Than Holidays

When most marketers hear “seasonal PPC,” they immediately think of Black Friday or Cyber Monday. Those big spikes matter, but they are only one piece of the puzzle. Real growth comes from recognizing the smaller, recurring shifts in buyer behavior that happen throughout the year.

Here Are the Core Strategies

1️⃣ Forecast with Historical Data: Patterns repeat themselves. Study past reports to find moments of sudden dips or surges. Talk with your sales team to uncover buyer habits, then use those insights to refine keywords, ad sets, and campaigns for the next cycle.

2️⃣ Refresh Ad Copy for Relevance: Consumers notice when messaging feels current. Instead of endlessly tweaking old ads, design new creative that speaks directly to the season. If resources are tight, rotate headlines and schedule them so the copy always feels timely.

3️⃣ Match Budgets to Seasonal Reality: Seasonality does not always mean “spend more.” In some industries, conversions remain steady even when volume falls. In others, demand can double overnight. The key is adjusting budgets to align with the actual opportunity.

4️⃣ Use Smart Bidding Adjustments: Google’s seasonality adjustment tool lets you inform the algorithm of expected spikes, such as a 20–30% conversion lift. This prevents the system from overreacting and helps maintain efficiency.

5️⃣ Monitor and Optimize in Real Time: Seasonal campaigns move fast. Waiting until the end of the week to review performance means missing valuable shifts. Use alerts and daily check-ins to stay agile without living inside your dashboard.

Why It Matters

Seasonality is not just about major holidays. It is about recognizing the patterns unique to your business and adjusting strategy accordingly.

The Takeaway

Year-round growth comes from disciplined forecasting, agile messaging, smart budgeting, and hands-on monitoring that adapts to consumer behavior as it changes.

💡 Automate Meeting Prep with ChatGPT

Tired of scrambling before meetings? ChatGPT can pull details from your email, calendar, and files so you walk in prepared every time. By connecting your tools, you can generate tailored agendas, attendee insights, and follow-up notes automatically.

Here Are the Steps

1️⃣ Create Your Account: Sign up on ChatGPT and log in to your dashboard.

2️⃣ Connect Your Tools: Go to your profile, open Settings, and select Connectors. Link Gmail, Google Calendar, and Google Drive. (This feature is available for Plus and Pro users.)

3️⃣ Enable Context Access: Once connected, ChatGPT can access your schedule, email threads, and project files to deliver relevant information for your meetings.

4️⃣ Enter Your Prompt: Type in your request. For example: “Prepare me for my next meeting with key context, agenda items, and related Drive files.” Press enter, and ChatGPT builds the summary for you.

5️⃣ Explore Use Cases

• Meeting Prep: Get agenda items, context, and file links.
• Meeting Briefs: Request attendee bios, project context, and suggested talking points.
• Quick Notes: Ask who’s attending and what to review.
• Follow-Up: Summarize email threads with specific attendees to refine discussion points.
• Daily Automation: Schedule a task that gathers all meeting prep for the day, including email history and Drive docs.

The Takeaway

Preparing for meetings no longer needs hours of digging through emails and files. With ChatGPT, you can automate prep, create tailored briefs, and ensure you always have the right context at hand. The result is more focused meetings, smoother discussions, and time saved for the work that matters most.

As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰