Turn Trends Into Sales

Hey there 🧠

Ready for another day of staying ahead of the competition in the Growth race?

Oh and before we go ahead! If your friend sent this to you, be sure to subscribe here! So you don’t miss out on any editions.

🏆 Award Show Marketing: Stand Out & Shine

Award season is a golden opportunity for brands to engage audiences, boost visibility, and tap into trending conversations. With events like the Oscars, Grammys, and Golden Globes dominating social media, smart brands can capitalize on the buzz in creative ways.

How to Leverage Award Show Hype

1️⃣ Partner with Nominees for Maximum Exposure: Fragrance brand Phlur built excitement for its Golden Standard perfume by teasing it ahead of the Golden Globes. Actress Rachel Brosnahan wore it on the red carpet, giving the brand valuable exposure and PR mentions.

Action Step: You don’t need a Hollywood budget—collaborate with influencers or rising stars to align your brand with the event.

2️⃣ Make Fashion the Conversation: The red carpet isn’t just for designers—it’s a branding moment. Beverage brand Lemon Perfect creatively tied its flavors to Grammy fashion trends, boosting engagement on Instagram.

Action Step: Link your product to award show trends, whether it’s fashion, beauty, or entertainment, to spark relevant conversations.

3️⃣ Ride the Wave of Viral Memes: Award shows always generate shareable moments. Supplement brand Hilma capitalized on this by posting witty, relatable memes featuring the night’s biggest stars.

Action Step: Stay agile during the event, create timely content, and use trending hashtags to maximize reach.

The Takeaway

Award shows aren’t just for A-listers—brands that tap into pop culture moments can grab attention, connect with audiences, and build momentum without spending millions.

AI Tools to Elevate Your Productivity

🎙 Podwise – Turn your podcast episodes into structured notes, summaries, and mind maps instantly.

📊 Quadratic – Chat with your data, connect databases, and visualize insights in a code-friendly platform.

🧠 Innovating with AI – Just welcomed 200 new students into The AI Consultancy Project, a program that trains you to build a business as an AI consultant.

⚡ Greta – Ship full-stack applications within seconds—no coding required.

🎥 Whisper V3 – Transcribe long-form YouTube videos with one click for easier content consumption.

As we prepare more "Growthful" content, we'd love to hear your thoughts on today's edition! Feel free to share this with someone who would appreciate it. 🥰