When AI drives customers away

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Ready for another day of staying ahead of the competition in the Growth race?

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Partnership with Shipfusion

📬 The Fulfillment Fix That Could Save Your Next 1,000 Customers

Shipfusion ordered from 30+ deodorant brands and tracked their post-purchase experience from checkout to doorstep. The result? A wake-up call for all DTC brands:

🛒 74% failed to offer upsells after checkout📦 73% gave no ETA on delivery🎁 Only 1 in 10 included free samples or incentives

These gaps aren’t exclusive to deodorant. They reveal what any DTC brand risks when they overlook the final mile of customer experience. This report dives into branded tracking to delivery timing and box design, it’s a teardown you can action immediately.

Whether you sell beauty, wellness, supplements, or pet care, this teardown shows what builds loyalty and what leaks growth after “buy now.”

Download the DTC Delivery Files and audit your post-purchase experience today!

💡 When AI in Customer Service Backfires

Automation saves money and moves fast. But when it replaces a personal touch, it might cost more than you think. New research highlights the risk of swapping human service for AI bots, especially in hospitality.

Here’s what the data shows:

1️⃣ Warmth Matters More Than Speed: Automated check-in kiosks are becoming common, especially in places like China. But when customers expect friendliness and connection, AI falls short. Across studies, people reported a 23 percent drop in loyalty after AI-led service interactions.

2️⃣ Pleasure-Based Services Need People: In experiences driven by comfort, emotion, or enjoyment, customer loyalty dropped nearly 30 percent when bots were used instead of humans. The interaction felt 19.5 percent less warm, even when bots used casual or friendly language.

3️⃣ Efficiency-Focused Use Cases Still Work: When speed is the priority, like a late-night hotel check-in during a business trip, AI led to only a 17.5 percent drop in retention. It worked better, but only if functionality mattered more than experience.

4️⃣ It’s Not Just Cultural: These findings were consistent across customers in both the US and China. This isn’t about geography, it’s about human perception. People believe humans care more, and bots just execute tasks.

The Takeaway

Replacing people with AI can make sense when your service is built around speed and efficiency. But if your brand thrives on warmth, empathy, or hospitality, machines may cost you loyalty. Choose wisely based on what your customers value most.

💡 Automate Your Excel Sheets with AI

If your spreadsheets are growing faster than your patience, Shortcut might be the tool you need. It’s an AI agent built to handle everything from data cleaning to dashboard creation inside Excel.

Here’s how to use it:

1️⃣ Sign Up and Upload Your File: Go to Shortcut and create an account. Start from scratch or upload an existing Excel or CSV file.

2️⃣ Open the Chat Panel: Just describe what you want. The AI understands natural language and can apply actions in real time.

Example Prompt: “Analyze this CSV dataset for key insights and make a detailed dashboard for me.”

3️⃣ Let It Work: Shortcut will read your data, understand your request, and generate results right in the sheet. No formulas or VBA needed.

4️⃣ Ask for Edits or Additions: You can follow up with more prompts like, “Can you also add a chart?” Shortcut updates the file instantly.

5️⃣ You’re Always in Control: You can undo any action at any time, so experimentation is safe. Use it to apply formulas, generate summaries, clean data, and more.

The Takeaway

Shortcut turns Excel into a conversational workspace. No more hunting for formulas or building dashboards manually. Just type what you need and let the AI do the heavy lifting, so you can focus on making decisions, not spreadsheets.

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